“…Following the SPAR-4-SLR protocol of , we conduct a comprehensive and conceptual (Rawat et al, 2022) hybrid review (Paul & Criado, 2020) by integrating bibliometric review and systematic literature review, as adopted by earlier business management researchers (Chakma et al, 2021;Das et al, 2022;Harju, 2022;Hungara & Nobre, 2021;Paul & Bhukya, 2021) (Figure 1). SPAR-4-SLR, which has been designed to conduct systematic literature reviews specifically (Paul et al, 2021, p. 6), provides a rationale, topical, consistent, transparent, and robust protocol (Harju, 2022;Khatri & Duggal, 2022;Lim et al, 2022;Rawat et al, 2022) to assemble, arrange, and assess vast literature in a systematic and exhaustive way (Gupta & Dhingra, 2022). Using this protocol, the objectives of this paper are to (1) identify and infer from the most cited and co-cited papers, researchers, and their inter-relations (Callon et al, 1983;Martínez-L opez et al, 2018)…”