2022
DOI: 10.3389/fdata.2022.990699
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Past efforts in determining suitable normalization methods for multi-criteria decision-making: A short survey

Abstract: The use of a multi-criteria decision-making (MCDM) technique mostly begins with normalizing the incommensurable data values in the decision matrix. Numerous normalization methods are available in the literature and applying different normalization methods to an MCDM technique is proven to deliver varying results. As such, selecting suitable normalization methods for an MCDM technique has emerged as an intriguing research topic, especially with the advent of big data. Several efforts have been made to compare t… Show more

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Cited by 6 publications
(3 citation statements)
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References 36 publications
(35 reference statements)
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“…Appl. 5(3)2022 131-152 132 are converted to the same dimensionless form as the basis for ranking options, which is the goal of data normalization (Wen et al 2020;Krishnan, 2022). However, the data normalization method in each MCDM method is not exactly the same, which leads to different ranking results of the MCDM methods (Aytekin, 2021;Ersoy, 2021;Palczewski & Sałabun, 2019;Lakshmi & Venkatesan, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Appl. 5(3)2022 131-152 132 are converted to the same dimensionless form as the basis for ranking options, which is the goal of data normalization (Wen et al 2020;Krishnan, 2022). However, the data normalization method in each MCDM method is not exactly the same, which leads to different ranking results of the MCDM methods (Aytekin, 2021;Ersoy, 2021;Palczewski & Sałabun, 2019;Lakshmi & Venkatesan, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, McKinley [13] focuses on using data analytics and predictive analytics to support and address the decision-making needs of clinicians who remain valuable contributors to quality in the healthcare space. Additionally, based on theorygenerating interviews with experts and senior-level marketing managers, Krishnan [8] proposed a novel application framework for decision-making within the marketing space that consolidates tactical, operational, and strategic decisions with big data and advanced analytics for an intuitive solution.…”
Section: Big Data Analytics and Machine Learning Integration In Decis...mentioning
confidence: 99%
“…Resistance to change, especially from individuals accustomed to traditional decision-making approaches, can impede the successful integration of data-driven strategies. Overcoming this resistance necessitates technological training and a concerted effort to communicate the value of data-driven decision-making, fostering a culture that values empirical insights over intuition (Anton, Oesterreich, Aptyka, & Teuteberg, 2023;Krishnan, 2018). While data-driven strategies thrive on quantitative metrics and analytics, there is a risk of overreliance on numbers at the expense of qualitative insights.…”
Section: Challenges and Limitations In Data-driven Business Optimizationmentioning
confidence: 99%