“…The former are known for their favorable enological characteristics, while the latter carry agronomic benefits in the form of resistance genes to fungal diseases, mostly against powdery and downy mildews, and gray rot (Pedneault & Provost, 2016). Consequently, fungus‐resistant varieties allow a reduction of fungicide treatments in vineyards by around 80% (Pedneault & Provost, 2016; Rousseau et al, 2013; Viret et al, 2019), but they may face other challenges, for example, marketing, vinification or potentially lower drought resistance (Finger et al, 2022; Lamarque et al, 2023). Currently, uptake of fungus‐resistant varieties remains low, for example, in Switzerland, the share of land devoted to these varieties was 2.8% in 2021 (Bundesamt für Landwirtschaft [BLW], 2022a; Pertot et al, 2017).…”