Passion at first sight: how to engage users in social commerce contexts

Herrando, Carolina; Martínez, Julio Jiménez; Hoyos, María José Martín‐De

doi:10.1007/s10660-016-9251-6

Cited by 52 publications

(72 citation statements)

References 60 publications

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“… 7 The effect of the brand passion has been shown to affect many key consumer behavior outcomes, including willingness to pay a price premium, word of mouth, intention to play digital games, online auction addiction, behavioral intention toward gambling, Internet sports gambling, brand loyalty, and so on. 5 , 9 , 11 , 20 – 23 …”

Section: Theoretical Underpinning and Hypothesesmentioning

confidence: 99%

“…Both consumer scholars and brand managers have noted the importance of brand passion. As such, studies have shown that brands that managed to create and maintain deep emotional bonds (e.g., brand passion) with their customers may improve consumers’ willingness-to-pay a price premium 5 , 7 and positive word-of-mouth for the brand; 5 , 8 , 9 moreover, it may enhance brand engagement, purchase intentions, 10 and brand loyalty, 11 which are the supreme objective of both marketing scholars and brand managers. The increasing numbers of brand passion studies have explored the antecedents and consequences of brand passion 7 , 8 and mainly focused on how consumers’ passion for a brand influences their own psychological state and behaviors.…”

Section: Introductionmentioning

confidence: 99%

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Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Gilal¹,

Zhang²,

Gilal³

et al. 2018

PRBM

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PurposeBoth marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers’ psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual’s brand passion can be transferred to others.MethodsUsing consumer socialization theory and emotional contagion theory as a lens, this study explores whether airline brand passion can be transferred from a parent to a child. To this end, a convenience sample of (N = 202) parent-child dyads was utilized to test the moderated moderated-mediation hypotheses.ResultsThe results provide evidence that parents’ airline passion can be translated into the child’s airline passion via emotional contagion for daughters who live with their parents but not those who live independently of their parents. Similarly, parents’ airline passion can be transferred to sons regardless of their geographical distance. The implications, limitations, and agendas for future research are discussed in depth.

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Section: Theoretical Underpinning and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Gilal¹,

Zhang²,

Gilal³

et al. 2018

PRBM

View full text Add to dashboard Cite

show abstract

“…Furthermore, Chen and Wang 45 revealed the positive effect of perceived usefulness and visibility of results and the negative impact of perceived risk on confidence and intention to use social commerce. Herrando et al 46 indicated that the cognitive experience and emotional feelings related to social commerce increase user participation. Tian et al 47 have examined the effect of social information channels on consumer purchase decisions on social commerce sites and indicated that big data analytics can be successfully combined with a theoretical model to produce more robust and effective consumer purchase decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In social commerce, consumers can share product information with their friends and evaluate products with each other, which may lead to intrusion of privacy 46 . Some researchers have defined perceived risk regarding the purchase of goods in the context of e-commerce as customer perception of the uncertainty of buying a product or service through e-commerce 27,28,30 .…”

Section: Perceived Riskmentioning

confidence: 99%

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

2017

IJECS

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With the emergence of electronic commerce, the development of social networks has introduced the concept of social commerce. Since accepting new technology can be somewhat challenging for Internet users, this study examines the effect of perceived risk on the adoption of social commerce from their perspective. For this purpose, a conceptual model based on the Technology Acceptance Model (TAM) has been created to take into account different types of risks, including financial, functional, social, time, psychological, and privacy risks. The results of the study, which applied a structural equation modelling (SEM) approach and partial least squares (PLS), revealed that, among 277 active users of social media, perceived risk has a significant impact on the perceived usefulness of social commerce. Moreover, among the different constructs of risk, psychological and social risks have no noticeable effect on commerce adoption.

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“…Engaged users show emotional attachment, dedication and passion (Herrando et al 2016) and engagement generation process is measured by enjoyment and passion.…”

Section: Entrepreneurial Engagement and Entrepreneurial Passionmentioning

confidence: 99%

Uncovering the backings to passion: why do small firm owners/managers engage in entrepreneurship?

Kosa

Mohammed

2017

J Innov Entrep

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This study aimed to uncover the backings to passion that plays a great role on firm's entrepreneurial engagement. It explores a framework on what other factors determine the individual's engagement on entrepreneurship. To meet this, data's were collected from a sample of 112 firms and analyzed using descriptive and hierarchical linear regression analysis. The finding reveals that, Even if passion has a great impact on entrepreneurial engagement; it may not be successful without consideration of both their internal resource and external environments. The presence of human and financial capital as well as government supports intensifies the engagement of firms in entrepreneurship, while the unpredictability of environment hinders the successful practice of entrepreneurship. These are not the only factors that intensify the relationship; therefore, the future research should add other determinants such as technology diffusion and marketing environment and test on longitudinal study to capture the trends of individual firm's engagement.

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Passion at first sight: how to engage users in social commerce contexts

Cited by 52 publications

References 60 publications

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

Uncovering the backings to passion: why do small firm owners/managers engage in entrepreneurship?

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Passion at first sight: how to engage users in social commerce contexts

Cited by 52 publications

References 60 publications

Association between a parent&rsquo;s brand passion and a child&rsquo;s brand passion: a moderated moderated-mediation model

Association between a parent&rsquo;s brand passion and a child&rsquo;s brand passion: a moderated moderated-mediation model

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

Uncovering the backings to passion: why do small firm owners/managers engage in entrepreneurship?

Contact Info

Product

Resources

About

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model