The present study reports a thorough physical understanding of the film coating and air cusp entrainment dynamics in a viscous liquid pool caused by a partially immersed revolving roller. A wide range of submergence ratios of the roller are considered to understand the detailed insightful physics. The dimensionless form of the submergence ratio is defined as the ratio of the height immersion to the diameter of the roller (S/D). Finite volume-based open-source Gerris is employed to carry out the numerical simulations. Furthermore, several influencing parameters such as roller speed (measured by the capillary number, Ca), submergence ratio (S/D), strength of gravitational pull (described by using the Archimedes number, Ar), and strength of the viscous drag (determined by using the Morton number, Mo) are employed to characterize the behavior of film thickness (h*), height of the liquid cusp (Y s *), width of the air cusp (H*), and depth of the entrainment (θ*) thoroughly. Two distinguished regimes are identified at the critical capillary number (Ca c ) by carrying out a meticulous analysis of computational results. Again, the travel rate of the film tip from the receding to the advancing junction is predicted, and a slower travel rate of the film tip is found at a greater S/ D than at a lower value. The behavior of bubble ejection at the cusp tip forms an engrossing bubble train, and the ejection frequency shows a strong dependency on Ca and S/D. We have also proposed various correlations to predict the film thickness, cusp width, and cusp length. The correlations show satisfactory agreement within ±5% of computational data points.