“…A comparison of merger simulated predictions with actual post-merger prices, as well comparisons of different demand models in merger simulations, have both been highlighted in the literature in the context of substitute goods (Crooke et al, 1999, Peters, 2006, Huang, Rojas and Bass, 2008, Weinberg, 2011, Weinberg and Hosken, 2013, Miller et al, 2016, Björnerstedt and Verboven, 2016. In the latter group, i.e.…”