Party leaders’ tech-awareness matters: Examining the case of Taiwan political party Facebook utilization in the 2016 and 2020 parliamentary elections
Jiun-Chi Lin,
Da-chi Liao,
Mateusz Cytarzyński
Abstract:Centering on theories of equalization and normalization, resources are seen as an important determinant. This study highlights two theoretical drawbacks related to resources. First, the mental role of party leaders as an invisible resource has been never studied. Second, party size has been massively employed as a proxy for resources in previous studies. To address these lacunae, this study theoretically proposes tech-awareness—operationalized by ages and educational levels of party leaders —to indicate partie… Show more
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