Party Campaigners or Citizen Campaigners? How Social Media Deepen and Broaden Party-Related Engagement

Vaccari, Cristian; Valeriani, Augusto

doi:10.1177/1940161216642152

Cited by 58 publications

(48 citation statements)

References 43 publications

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“…As a result, those parties have experimented with a variety of relatively superficial communication technologies aimed at developing flexible ties with followers (Chadwick, 2013;Chadwick & Stromer-Galley, 2016;Gauja, 2016;Scarrow, 2015;Vaccari & Valeriani, 2016). Following on Margetts (2001) prediction that 'cyber parties' would use technology to strengthen the relationship directly with voters, parties further blur the distinction between member and supporter to offer diversified affiliation structures (Gauja, 2016) or 'multispeed' memberships (Scarrow, 2015).…”

Section: The Democratic Interface In the Electoral Arenamentioning

confidence: 99%

“…Following on Margetts (2001) prediction that 'cyber parties' would use technology to strengthen the relationship directly with voters, parties further blur the distinction between member and supporter to offer diversified affiliation structures (Gauja, 2016) or 'multispeed' memberships (Scarrow, 2015). Some pursue hybrid repertoires aimed at switching between conventional party and social movement modes of communication and engagement (Chadwick, 2013; see also Chadwick & Stromer-Galley, 2016;Gibson, 2015;Vaccari & Valeriani, 2016). Some innovation has even addressed areas of intra-party democracy, such as leader and candidate selection and policy development processes.…”

Section: The Democratic Interface In the Electoral Arenamentioning

confidence: 99%

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The democratic interface: technology, political organization, and diverging patterns of electoral representation

Bennett

Segerberg

Knüpfer

2017

Information, Communication & Society

102

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Section: The Democratic Interface In the Electoral Arenamentioning

confidence: 99%

Section: The Democratic Interface In the Electoral Arenamentioning

confidence: 99%

The democratic interface: technology, political organization, and diverging patterns of electoral representation

Bennett

Segerberg

Knüpfer

2017

Information, Communication & Society

102

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“…Unlike during the analog era, today's audiences are given space "… to play active roles in sharing, modifying, and commenting on campaign content" (Freelon, 2017). However, the use of new media has also made the public more heavily involved in a lengthy campaign process, one that begins long before elections and continues until after the results have been tabulated (Vaccari and Valeriani, 2016;Freelon, 2017;Hopp and Vargo, 2017). The public is now directly involved in various campaign issues, using openness and participativeness to sidestep the previous hierarchy of party politics (Vaccari and Valeriani, 2016: 2).…”

Section: Introductionmentioning

confidence: 99%

Audience Culture in the Reception of Text: Black Campaigns on Online Media During Indonesia's 2014 and 2019 Presidential Elections

Abdullah

Wahyono

Persadha³

2019

HSSR

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Purpose of the study: This study seeks to explore the influence of culture on audiences' responses to online negative campaigns during Indonesia's 2014 and 2019 presidential elections. It shows that voter behavior is not determined entirely by media messages, as voters' decisions are strongly informed by their cultural and family backgrounds. Methodology: Negative campaign messages conveyed through online mass-media coverage were used as the main object of this study. These messages were analyzed categorically, with a focus on their themes, values, and ideologies. Data inference was made contextually, with a specific focus on cultural context. Main Findings: Mass media audiences' reception of negative campaigns is not homogenous, but influenced by political ideologies, social statuses, cultures, past experiences, and family characteristics. As such, negative campaigns do not influence the perceptions of mass media audiences, but rather reinforces audiences' existing political preferences. This is because Indonesian audiences are not individual (as common among new media audiences), but rather collective. They are divided into specific groups based on their political ideologies and the socio-cultural values that they learn from their families. Applications of this study: The findings can be applied to evaluate the media's effectiveness in constructing public knowledge and shaping public decisions. Novelty/Originality of this study: Although it has long been argued that the media can shape public opinions and decisions, this study shows that it plays a significant role in reinforcing existing political preferences. Audiences use the media to justify values that, owing to their specific family backgrounds and social environments, they have already embraced.

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“…En el terreno académico, la investigación en comunicación política sobre redes sociales ha ido ganando en riqueza y profundidad, siendo hoy muy superior a la que se realizaba hace una década (Sierra;Rodríguez-Virgili, 2020), desde una presencia y papel testimonial, al reconocimiento del protagonismo de las mismas, parejo al otorgado a los propios políticos y ciudadanos Valeriani, 2016).…”

Section: Comunicación Política En El Entorno Digitalunclassified

El debate electoral de las elecciones generales del 10N de 2019 en las redes sociales de RTVE

Pedreira

Araújo

Puentes-Rivera

2020

EPI

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Social media have become an essential means of transmitting information and have transformed the concept of political communication, enabling new audiences to easily select any topic. This has allowed both public and private television networks to provide multiscreen coverage of electoral campaigns while encouraging conversation and debate among users. The content of RTVE’s social networks before, during, and after the televised electoral debate on 4 November 2019 (before the general election of 10 November 2019) was analyzed. The presence of conversation and interaction among the audiences was also examined, namely that originating from the general Facebook and Twitter accounts of RTVE’s social media (La 1 de TVE, La 2 de TVE, RTVE, Canal 24 Horas, and TVE Internacional). Additionally, those showing specifically informative content (Telediario de TVE and Los desayunos de TVE) were also scrutinized. After extracting the publications, those that both related to the debate and generated significant user engagement were selected to compare the topics from the televised debate with other topics that were most widely featured on social media. The results revealed that much more content and a higher level of interest in the debate were found on Twitter accounts, while Facebook was the most neglected by the television station. The RTVE and Canal 24h channels topped the list for both social networks, as did the news broadcast on Twitter in terms of specific content related to the debate, compared with the general interest accounts owned by the television station. Furthermore, the irrelevance of the content broadcast on social media becomes apparent through the lack of dialog and interaction between the audience and accounts. Moreover, the marginal flow of “debate on debate” among the users is evident. Resumen Las redes sociales se han convertido en un medio imprescindible de información y han modificado el concepto de comunicación política, facilitando la selección temática por parte de las nuevas audiencias. Esto ha permitido que televisiones públicas y privadas realicen una cobertura multipantalla de las campañas electorales y, a su vez, posibiliten el diálogo y debate entre los usuarios. Se analiza el contenido de las redes sociales de RTVE antes, durante y después del debate electoral televisado del 4 de noviembre (ante las elecciones generales del 10N de 2019), así como la existencia de conversación e interacción entre las audiencias, en concreto, en las redes sociales Facebook y Twitter de los perfiles generales de RTVE (La 1 de TVE, La 2 de TVE, RTVE, Canal 24 horas y, TVE Internacional), además de los de contenido específicamente informativo (Telediario de TVE, Los Desayunos de TVE). Tras el vaciado de las publicaciones, se seleccionaron las referidas únicamente al debate y con un mayor engagement, con el fin de comparar los temas del debate televisado con los más destacables en las redes sociales. Los resultados muestran la existencia de un mayor contenido e interés de los perfiles de Twitter, siendo Facebook la menos atendida por parte del canal público. Los canales RTVE y Canal 24h encabezan la lista en ambas redes sociales, así como el Telediario en Twitter, en cuanto a contenidos específicos relacionados con el debate televisado, frente a los perfiles generalistas de la cadena. Además, se pone de manifiesto la unidireccionalidad de los contenidos emitidos en estas redes y la inexistencia de diálogo e interacción entre audiencias y los propios perfiles, así como un flujo de “debate sobre el debate” muy escaso entre los propios usuarios.

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Party Campaigners or Citizen Campaigners? How Social Media Deepen and Broaden Party-Related Engagement

Cited by 58 publications

References 43 publications

The democratic interface: technology, political organization, and diverging patterns of electoral representation

The democratic interface: technology, political organization, and diverging patterns of electoral representation

Audience Culture in the Reception of Text: Black Campaigns on Online Media During Indonesia's 2014 and 2019 Presidential Elections

El debate electoral de las elecciones generales del 10N de 2019 en las redes sociales de RTVE

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