2018
DOI: 10.1177/1077699017750857
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Partisan Strength and Social Media Use Among Voters During the 2016 Hong Kong Legislative Council Election: Examining the Roles of Ambivalence and Disagreement

Abstract: High identifiers to political parties are typically the most cognitively and behaviorally engaged during elections. Using a national postelection survey of voters ( N = 924) in the 2016 Hong Kong Legislative Council Election, the present study examined the relationship between partisan strength and a variety of social media behaviors. Findings showed that partisan strength was positively associated with social media use during the campaign. However, the relationships were generally only significant under condi… Show more

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Cited by 11 publications
(4 citation statements)
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“…Facebook provides users with opportunities to engage in cross-cutting discussion by facilitating them to connect with others who have various backgrounds (Brundidge, 2010). While many are reluctant to discuss politics with the other side on social media due to fear of isolation and concerns about social harmony (Chan, 2018; Vraga et al, 2015), those with a higher level of political interest tend to take advantage of such opportunities (Heatherly et al, 2017; Valenzuela and Bachmann, 2015).…”
Section: Political Interest and Cross-cutting Discussion On Facebookmentioning
confidence: 99%
“…Facebook provides users with opportunities to engage in cross-cutting discussion by facilitating them to connect with others who have various backgrounds (Brundidge, 2010). While many are reluctant to discuss politics with the other side on social media due to fear of isolation and concerns about social harmony (Chan, 2018; Vraga et al, 2015), those with a higher level of political interest tend to take advantage of such opportunities (Heatherly et al, 2017; Valenzuela and Bachmann, 2015).…”
Section: Political Interest and Cross-cutting Discussion On Facebookmentioning
confidence: 99%
“…Partisanship refers the strength of attachment of an individual for a particular political party. We measured partisan strength of respondents on six item measurement scale adapted from the studies of Huddy et al (2010) and Chan (2018). A 5-point Likert scale ranging from weak to extremely strong was used to record the responses of participants.…”
Section: Measurementmentioning
confidence: 99%
“…Second, individuals who report strong affiliation with a political party are more likely to express their political views by sharing or commenting on others' posts on social media (Chan, 2018). To control for the strength of partisanship, we first measured respondents' political affiliation using the following options: strong Democrat, moderate Democrat, Independent, moderate Republican, strong Republican, and other.…”
Section: Facebook Political Expressionmentioning
confidence: 99%