Participatory Strategy Analysis: The Case of Wine Tourism Business

Carrà, Giuseppina; Mariani, Mariagiulia; Radić, Ivana; Peri, Iuri

doi:10.1016/j.aaspro.2016.02.050

Cited by 18 publications

(16 citation statements)

References 11 publications

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“…Thus, in an important wine country such as Italy, it is crucial to understand the strengths and weaknesses of Wine Routes, so to (re)use them as further amplifiers for even greater expansion of wine tourism. In this respect, considering the natural connection between Wine Routes and related territory, great contribution comes from the involvement/engagement of the territorial stakeholders (Bregoli et al, 2016;Carrà et al, 2016;Del Chiappa et al, 2018;Santini, 2019).…”

Section: Relationships and Interactions Of Wine Routes With Territorimentioning

confidence: 99%

Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development

Festa

Shams

Metallo

et al. 2020

Tourism Management Perspectives

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Section: Relationships and Interactions Of Wine Routes With Territorimentioning

confidence: 99%

Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development

Festa

Shams

Metallo

et al. 2020

Tourism Management Perspectives

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“…The wineries inserted in regions where there are an active organization, routes, and associations, also present motivations for the adoption of wine tourism. [18]. Thus, the reputation can be one of the motivations regarding the adoption of a wine tourism strategy, since the winemakers who choose to participate in this process must agree with it.…”

Section: Results and Analysesmentioning

confidence: 99%

Motivations for tourism adoption by vineyards worldwide: A literature review

Borges

Menezes

2019

BIO Web Conf.

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Wine tourism has been increasingly implemented by wineries in several countries around the world. This article aims at identifying the motivations for wine tourism adoption by wineries around the world through a narrative bibliographic review. This paper includes an analysis of articles related to the subject taken from the Web of Science database. In this article, we identified the objectives, methods, and conclusions reached by authors, who researched wine tourism. The bibliographic survey based on the keywords “wine” and “tourism”, resulted, after refining it by reading titles and abstracts, in 20 articles. The results show that most wineries in the studied sample adopt wine tourism as a strategy to achieve marketing-related benefits. Also, some wineries are motivated by the competitive advantage, economic development and increasing demand for such service. It is concluded that wineries are increasingly seeking to adapt to current consumer demands. From the perception of the importance of service experience offered to the consumer, mainly in the product sale.

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“…Wine tourism refers to group tourism activities, which contain wine tasting and purchasing of wine in wine cellars, visiting wineries, vineyards, and restaurants, including organized wine tours, wine festivals or other special events tailored to company's needs. Last, but not least it supports local rural tourism (Carrà et al, 2016;Mitchell et al, 2012;Santeramo et al, 2017;Bel et al, 2015). The breakthrough in perceiving wine tourism as the importance of wine in making leisure choice brought the study of prof. Coriglianio at Bocconi University.…”

Section: Literature Overviewmentioning

confidence: 88%

Wine tourism as an increasingly valuable revenue stream of a winery's business model

Remeňová

Skorková

Jankelová

2019

Ekonomika poljoprivrede

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Nowadays, wine tourism belongs to the key business activities of a winery. It represents a diversification tool of a typical production company. The research paper aims to explore the relationship between wine tourism and business model parameters according to financial and production performance of a winery. The results of the parametric Independent sample t-test reveal that there is no difference in revenue, profit or gross margin between two groups of wineries with or without wine tourism activities. But the analysis gave proof about the difference in a number of revenue streams, key, and additional business activities. The effect size r for t-test was also calculated. Measuring the association between key performance indicators and wine tourism activities reveals the dependency with the number of revenue streams of a winery. Additional business activities are the most relevant parameter to perform better results in wine tourism.

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Participatory Strategy Analysis: The Case of Wine Tourism Business

Cited by 18 publications

References 11 publications

Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development

Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development

Motivations for tourism adoption by vineyards worldwide: A literature review

Wine tourism as an increasingly valuable revenue stream of a winery's business model

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