Participatory Media and ‘Co-Creative’ Storytelling

Abstract

Distinguishing critical participatory media from other participatory media forms (for example user-generated content and social media) may be increasingly difficult to do, but it nonetheless remains an important task if media studies is to remain relevant to the continuing development of inclusive social political and media cultures. This was one of a number of the premises for a national Australian Research Council-funded study that set out to improve the visibility of critical participatory media, and to understand its use for facilitating media participation on a population-wide basis. The term ‘co-creative’ media was adopted to make this distinction and to describe an informal system of critical participatory media practice that is situated between major public, Indigenous and community arts, culture and media sectors. Although the co-creative media system is found to be a site of innovation and engine for social change, its value is still not fully understood. For this reason, this system continues to provide media and cultural studies scholars with valuable sites for researching the socio-cultural transformations afforded by new media and communication technologies, as well as their limitations.

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value

“…This finding underscores the significance of disseminating the latest and trendiest information related to the brands, for example, product benefits, compatibility features, and safety guidelines that help the consumer to understand the product and how to maximize their use ( Van-Tien Dao et al, 2014;Maseeh et al, 2021). Furthermore, in line with the finding of prior sties, our results demonstrate that effective social media advertising serves as a crucial venue for consumer-brand social interchange, strengthening consumers' desire to engage in the ongoing value co-creation process (Spurgeon, 2015;Orazi et al, 2016). In other words, by using effective social media advertising brands can involve consumers in co-create brand value, by offering solutions for brands to solve identified problems, provide recommendations to improve the quality of existing products, or become involved in the brands' new product development process (Nysveen and Pedersen, 2014;Cheung et al, 2020b).…”

Hidden technicians; music and radio-making at 3-PBS in the Prince of Wales

“…In this article I have attempted to contribute to this revision by exploring the intimacy between technicians, music and production. Considerations of technologies such as cassette cultures and community radio as participatory media are already becoming important precursors to understanding traditions of participation in digital media (Cammaerts, 2016;Foster and Marshall, 2015;Spurgeon, 2015; for a similar point with regard to journalism, see Deuze, 2006;Forde, 2011). The audio technicians at PBS in the period I have been exploring, between 1980 and 1984, were passionate about the music they presented even though they were not necessarily musicians or even fans of the genre they brought to air in live productions.…”

Informational video storytelling for children by children: exploring new directions in learning and making media in the classroom

“…Within the field of media studies, scholars refer to a concept of 'participatory media' (Rheinghold as cited in Delwiche & Henderson, 2012) or a 'co-creative media' whereby professional facilitate media production around specific desired outcomes (Spurgeon et al, 2009). Co-creative media in particular offers a format for critiquing mass media representation, supporting critical pedagogy, encouraging the development of strong media storytelling techniques in self-representational media practices, and promoting personal storytelling for social change, knowledge, and humanistic endeavour (Spurgeon, 2015).…”