Participatory Decision Support Systems, Marketing and Sustainability

Papathanasiou, Jason

doi:10.4172/2168-9601.1000e106

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2016

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“…• Brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non-tangible consumer concerns [38][39][40][41]. To brand something is when a company or person makes descriptive and evocative communications, subtle and overt statements that describe what the company stands for [42,43].…”

Section: Brandmentioning

confidence: 99%

Brand and Marketing Mix-A Review

Ks¹

2016

J Glob Econ

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It is the fourth "P" of marketing strategy to make aware of product among the public through various sources such as television advertisements, radio commercials, print media, internet advertisements, social media, marketing and email [25-27]. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. With the changing marketing strategy the marketing mix has evolved along with the 4P's three more P's has be evolved which are: People, Physical evidence and Process [27-29]. People: In northern India, chapatti is more preferred than in southern India, it is fact that preference of people is considered for selling of wheat flour. Thus it implies that the people's acceptance is more considered for selling of the product and services [30] (Figure 2).

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Section: Brandmentioning

confidence: 99%

Brand and Marketing Mix-A Review

Ks¹

2016

J Glob Econ

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Participatory Decision Support Systems, Marketing and Sustainability

Cited by 1 publication

References 11 publications

Brand and Marketing Mix-A Review

Brand and Marketing Mix-A Review

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