Participation framework underlying YouTube interaction

Dynel, Marta

doi:10.1016/j.pragma.2014.04.001

Cited by 130 publications

(84 citation statements)

References 21 publications

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“…This research will focus on comments in order to examine what motivates their content, what sentiment they reflect (polarity and subjectivity), and how YouTubers make use of this interaction. Dynel (2014) identifies three different levels of communication on YouTuber channels: The level of the speaker and hearer in the video interaction; the level of the sender and recipient of a YT video; and the level of speakers and hearers who post and read comments, respectively. Participating in all these levels is not only the YouTuber but also the members of the YouTuber's production team and the hearers themselves, who are able to comment, reply, or post their own videos.…”

Section: Youtube: Broadcast Yourselfmentioning

confidence: 99%

Commenting on Top Spanish YouTubers: “No Comment”

Tur‐Viñes

Castelló-Martínez

2019

Social Sciences

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The aim of this paper was to analyze commenting activity and sentiment (polarity and subjectivity) in interactions in response to videos by Spain’s most-subscribed YouTubers. An exploratory study was conducted on the content of the comments, their relationship with other social media actions, subjectivity, and polarity, as well as from the perspective of the participatory culture. The results show that commenting is a potential option for interaction that is underused by the communities of users. Replies to comments are found to be limited to the user–user level, while YouTubers themselves and the moderators that YouTube allows them to designate rarely comment or reply on social networks. However, creators do monitor comments and provide feedback to a limited selection thereof in subsequent videos. There thus appears to be a strategic, exploitative use of comments, marked by a delayed response aimed at attracting audiences to new content.

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Section: Youtube: Broadcast Yourselfmentioning

confidence: 99%

Commenting on Top Spanish YouTubers: “No Comment”

Tur‐Viñes

Castelló-Martínez

2019

Social Sciences

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“…La fuerte conexión de los youtubers con su audiencia, que puede considerarse incluso como una fanaticada, se ve interrumpida por las publicidades y el marketing que se implantan en los canales (Dynel, 2014). Las empresas están en constante búsqueda de canales 1:: Ese video contaba, a la fecha de realizado este artículo, con más de cuatro millones de reproducciones.…”

Section: Marco Teóricounclassified

Conducta de los suscriptores en YouTube: estudio de caso del canal EnchufeTv

González-Martínez¹,

Freire²

2018

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La presente investigación analizó la conducta de los suscriptores del canal de YouTube EnchufeTv, de origen ecuatoriano, para observar si sus contenidos influyen en quienes los consumen. Utilizando un enfoque metodológico mixto, se aplicó un cuestionario a una muestra seleccionada en la ciudad de Guayaquil y se realizaron entrevistas a ciertos suscriptores del canal, para luego contrastar ambos datos. Los resultados arrojaron que los suscriptores se ven influenciados por EnchufeTv, en cuanto a sus gustos y a las formas en que los videos reflejan la realidad. Sin embargo, perciben la publicidad en los contenidos como una barrera a la comunicación y no se sienten atraídos a consumir productos complementarios, por lo que no se percibe una idea fuerte del canal como marca.

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“…an interaction "that occurs when persons gather close together and openly cooperate to sustain a single focus of attention, typically by taking turns, " while really being in live mode for another media company. The web context with multiple cameras and lives modes thus constructs a complex participatory framework allowing for "multi-party interaction" (Dynel 2014). Here, the Expressen reporter treats himself (and his audience) as self-evident ratified listeners (whom are not addressed but are entitled to listen in on the other interview), whilst from the politician's point of view, possibly, the journalist occupies the role of unratified listener (someone whom the speaker does not want to communicate any meanings to) (ibid; Bell 1984;Goffman 1981).…”

Section: Example 1: Prioritizing Live: Expressen's Filming Of Sthlm Pmentioning

confidence: 99%

“…In the video, however, this is communicative project is not fronted. Dynel (2014) develops a framework of interaction for the communicative activities and participatory roles YouTube affords. YouTubers as "recipients, " are, apart from (1) interacting in videos themselves as hearers/listeners, conceptualized as (2) recipents watching videos, and (3) addressees and non-addressed ratified listeners (third parties) who read each others comments.…”

Section: Example 2: Re-framing the Web Tv Interviews -The Panda Youtumentioning

confidence: 99%

Microphone pokes as prank or political action?

Kroon

Angus

2017

JLP

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The production of political talk is changing in response to ongoing changes in the overall media ecology. The rise of web TV challenges the previously dominant mediated politics of traditional broadcasting. In this paper we examine the practices of the mediatization of politics in the web TV environment via a humorous encounter between a self-declared “prankster” posing as a web TV broadcaster, and several Swedish politicians. The discussion reflects on various data emanating from this encounter to reveal how Web TV challenges traditional broadcasting norms, and offers fresh challenges for politicians who are continuously adapting to new media logics for exposure.

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Participation framework underlying YouTube interaction

Cited by 130 publications

References 21 publications

Commenting on Top Spanish YouTubers: “No Comment”

Commenting on Top Spanish YouTubers: “No Comment”

Conducta de los suscriptores en YouTube: estudio de caso del canal EnchufeTv

Microphone pokes as prank or political action?

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