Participating in Social Network Online Purchase: How Significant Emotional Intelligence IS

Jailani, Sri Fatiany Abdul Kader; Othman, Abdul Kadir; Kassim, Erne Suzila

doi:10.5171/2014.460262

Cited by 3 publications

(4 citation statements)

References 7 publications

(14 reference statements)

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“…Our results shows that virtual (Pok emon) characteristics have a significantly positive effect on emotional fit and cognitive fit, which is consistent with that of previous studies (Greenfield and Yan, 2006;Suh and Lee, 2005;Jailani et al, 2014;Sieben, 2007). The appearance, attributes and skills of Pok emon may leave the positive impressions of being "cute" or "strong in attack" on users, which makes the users intent on capturing and training more Pok emon, which also enhances the virtual attributes of the Pok emon, and good virtual characteristics serve to strengthen cognition.…”

Section: Discussionsupporting

confidence: 93%

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Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go

Shiau

Huang

2022

ITP

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PurposeAugmented reality (AR) has become a trend, and the effects of Pokémon Go, the most popular online and mobile game, have been explored in many studies. However, few studies have developed questionnaires of fit to investigate the relationship between the fit and the integration of the game's virtual world and reality. The paper intends to integrate the models of stimulus-organism-response (S-O-R) and information systems success with cognitive fit theory to explore the fit and reactions of users in the integration of real and virtual worlds.Design/methodology/approachFollowing MacKenzie's scale development, two surveys were conducted. The first survey was conducted to perform a scale development of fit. The second survey was collected from 315 Pokémon Go players to validate the fit scale and it was analyzed via structural equation modeling.FindingsThe results show that scale development of fit has good reliability and validity. Furthermore, game information quality, game system quality and virtual (Pokémon) characteristics have significantly positive effects on cognitive and emotional fit. Cognitive and emotional fit have significant positive effects on user satisfaction, and user satisfaction has significant positive effects on continued intention to play. The results suggest that maintaining the quality of the game and improving the virtual interface will provide a better fit between the real and virtual worlds, enhancing user satisfaction with the fit as well as their intention for continued use.Originality/valueAlthough fit has been widely studied in various contexts, the application of AR has been rarely discussed. This study develops a scale of fit and takes Pokémon Go as the subject to validate the fit measurement and discuss players' cognition and feelings regarding the game. The authors measure user reactions to different stimuli and explore cognitive and emotional fit as well as the integration of virtual worlds and reality. In sum, to the best of the authors’ knowledge, this is one of the earliest studies to explore and develop a cognitive and emotional fit scale for future researchers and practitioners.

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Section: Discussionsupporting

confidence: 93%

“…Our results shows that virtual (Pokémon) characteristics have a significantly positive effect on emotional fit and cognitive fit, which is consistent with that of previous studies (Greenfield and Yan, 2006; Suh and Lee, 2005; Jailani et al. , 2014; Sieben, 2007).…”

Section: Discussionsupporting

confidence: 93%

Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go

Shiau

Huang

2022

ITP

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“…Ý định mua bị tác động bởi ảnh hưởng cá nhân và ảnh hưởng môi trường. Trong nghiên cứu này, ảnh hưởng cá nhân được xét là Kiến thức thuyết phục và ảnh hưởng môi trường được xem xét là truyền miệng điện tử 2 . Theo thuyết Ý định hành vi TPB (Theory of Planned Behavior) hoặc còn gọi là thuyết Hành vi dự định) chỉ ra nhân tố trung tâm chính là Ý định, yếu tố có tác động mạnh mẽ đến hành vi 3 .…”

Section: Giới Thiệuunclassified

The effects of electronic word of mouth (eWOM), persuasion knowledge and celebrity endorsement in advertisements upon the purchase intention of foreign language learners

Huynh,

Hoang

2022

Sci. Tech.Dev. J. - Eco. Law Manag.

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“…Scholars agree that trust plays a central role in network theorizing, explains its benefits, but the problem is that the ways to develop trust beliefs among trading parties have been seldom directly examined. It is even more important to examine the virtual network's context for trust development, as trust is a key factor of success in cyberspace, because it can reduce uncertainty in transactions and relationships (Sonja, 2002). To bridge this gap, the paper suggests means for developing trust in virtual network relationships.…”

Section: Introductionmentioning

confidence: 99%

Research of trust in virtual network relationships: the case of tourism sector

Staniulienė¹

2016

MOSR

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The paper examines the argument that trust is of great importance in driving virtual network business relationships among economic agents towards mutually satisfactory, fair, and ethical behaviours. An extensive analysis of scientific literature on trust in network relationships is presented. In addition, the article analyses data, originating from websites and social networks on the development of trust relations, in the context of virtual networking in tourism sector. The paper provides some evidence how new customers might use their perceptions of a website to form trust beliefs about the owner company after their first visit. The research explains how virtual network relationships among newcomers and partners form and maintain their trust beliefs about the companies they deal with in network relationships. Keywords: trust, network, network relationships, booking Web sites, feedback system. Straipsnyje nagrinėjami pasitikėjimo svarbos argumentai virtualių tinklinių ryšių tarp rinkos dalyvių vystymui siekiant abipusiškai priimtinos, sąžiningos ir etiškos elgsenos. Pristatomi mokslinės literatūros analizės apie pasitikėjimą tinkliniuose ryšiuose rezultatai. Be to, šiame straipsnyje analizuojami apdorojant turinio analizės metodu antriniai (pateikiami internetiniuose puslapiuose ir socialiniuose tinkluose) duomenys apie pasitikėjimo arba nepasitikėjimo požymius virtualių tinklų formavimuisi turizmo sektoriuje. Straipsnyje pateikta, kaip naujų klientų internetinės svetainės suvokimas gali suformuoti pasitikėjimą įmone net ir po pirmojo apsilankymo. Tyrimu išsiaiškinta, kaip virtualūs tinkliniai ryšiai naujokams ir partneriams padeda suformuoti ir išlaikyti pasitikėjimą įmonėmis prekybinių santykių kontekste. Raktiniai žodžiai: pasitikėjimas, tinklas, tinkliniai ryšiai, internetiniai rezervacijų puslapiai, grįžtamasis ryšys.

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Participating in Social Network Online Purchase: How Significant Emotional Intelligence IS

Cited by 3 publications

References 7 publications

Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go

Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go

The effects of electronic word of mouth (eWOM), persuasion knowledge and celebrity endorsement in advertisements upon the purchase intention of foreign language learners

Research of trust in virtual network relationships: the case of tourism sector

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