Participating in Online Museum Communities: An Empirical Study of Taiwan’s Undergraduate Students

Abstract

With the worldwide spread of the Internet, human activity has become permeated by digital media, which shapes communication and interaction and speeds up the improvement of the experience and diffusion of museum exhibitions. Contemporary museums must understand their audiences, especially with respect to online preferences and surfing involvement experiences. Museums are changing in an effort to attract young netizens to access and use museum resources. Virtual museums are increasingly using digital exhibitions to preserve and apply their collections and establishing online community platforms to interact with young people. This study investigates the underlying mechanism of online community characteristics that enhance audiences’ emotional resonance and involvement. Results from a questionnaire survey (N = 1168) of Taiwan undergraduate students show that perceived relevance and esteem improve their emotional resonance, which can attract new people and maintain existing relationships within their communities. Following flow theory, maintaining community relationship characteristics increases emotional resonance, which, in turn, enhances user involvement, but we found only small significant effects of emotional resonance on involvement. These findings illuminate the mechanism of the attitudinal relationship building and maintenance for online museum communities and advance the practical contributions of online museum community use and effects.

Exploring the effect of improved learning performance: A mobile augmented reality learning system

“…To be specific, the research results imply that when the level of the quality of the information feedback of the MARLS is high, the MARLS users can be more immersed in the learning processes (i.e., flow experience), thus resulting in better learning outcomes (Chen et al, 2021 ; Müller & Wulf, 2022 ). To elaborate on the statement above, the research results of this study contradicted some of the prior studies (e.g., Burns et al, 2021 ; Lerch & Harter, 2001 ; Lin & Wang, 2021 ; Yen & Lin, 2020 ) and indicate that information feedback are helpful for supporting learning, as found in some other prior studies (e.g., Kajitani et al, 2020 ; Eckes & Wilde, 2019 ; Rodríguez et al, 2022 ).…”

“…Additionally, our findings reveal that when the MARLS are easily accessible and provide learners with timely and useful feedback, the learners are more likely to develop a more thorough understanding of the learning subjects. This is because the learners can feel more motivated to learn, be more immersed in the learning tasks, and find the learning processes to be more enjoyable (i.e., flow experience), thus resulting in better learning outcomes (Chen et al, 2021 ; Müller & Wulf, 2022 ). Therefore, MARLS users can be benefited by an AR-supported student-centered pedagogical method that can eliminate the obstacles of traditional learning, such as external distractions in the learning environment and less enjoyable learning processes, via the formation of flow experience (Okai-Ugbaje et al, 2022 ).…”

Novel Ways of Discovering, Capturing and Experiencing Cultural Heritage: A Review of Current State-of-the-Art, Challenges and Future Directions

“…The online presence of museums is changing, with traditional museum websites evolving into online "walk-through" museums, featuring dynamic exhibitions and versatile multimedia explorations of cultural heritage [79]. Advances in digitisation technologies provide the means for new forms of engagement with museum-held heritage via 3D multimedia-rich museum websites, online "walkthrough" museum explorations [80], virtual museum exhibitions [81], virtual environment system installed within a real museum [82], online community platforms [83,84], etc. This has also led to novel context-aware representations of cultural heritage, produced from merging 3D models of artefacts, like in the case of the MUVI -Virtual Museum of Daily Life [85].…”

Research on the Structural Relationship of Online Persistent Purchase of Museum Cultural and Creative Products in the Context of Digitalization

“…The conclusion is put forward as PI can positively affect PV and consumers’ purchase intention. Many museums have recently undergone enormous changes in their digital exhibition and social interaction programs, which highlights the potential of enhanced playfulness and uniqueness ( Chen et al, 2021 ). The interest of museum cultural and creative products refers to whether the products bring new and interesting subjective feelings to consumers in terms of visual, tactile, and emotional experience.…”