2019
DOI: 10.5267/j.msl.2019.6.005
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Partial correlation analysis using multiple linear regression: Impact on business environment of digital marketing interest in the era of industrial revolution 4.0

Abstract: The use of technology in business in the era of 4.0 is a difficult task for Small and Medium Enterprises (SMEs) due to lack of resources and other market problems. To attract customers to buy a product, the marketing of a product is usually influenced by various factors, such as price, product quality, and brand. In this study, the researchers analyzed the impact of price, product quality, and product brand on customer's buying interest. This research is a case study conducted in Fahmi Mandiri SMEs aiming to i… Show more

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Cited by 47 publications
(34 citation statements)
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References 17 publications
(20 reference statements)
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“…The computer networks are an indispensable service [3]. The computer networks have more benefits compared to a stand-alone computer [4]. The computer networks enable the sharing of data, software and equipment [5].…”
Section: Revised Manuscript Received On July 22 2019mentioning
confidence: 99%
“…The computer networks are an indispensable service [3]. The computer networks have more benefits compared to a stand-alone computer [4]. The computer networks enable the sharing of data, software and equipment [5].…”
Section: Revised Manuscript Received On July 22 2019mentioning
confidence: 99%
“…Information is data that is processed into a form that is more useful and more meaningful for those who receive it [12]. Information is the result of data processing so that it becomes an important form for the recipient and has a usefulness as a basis for making decision that can be felt directly or indirectly in the future [13]. To directly obtain information, data is needed to be processed and the processing unit [14].…”
Section: Informationmentioning
confidence: 99%
“…a. There are two approaches in defining a system, namely those that emphasize the procedure and those that suppress the component or element [4]. The system can be interpreted as a collection of several components that are interconnected with one another to form a unitary unit to achieve certain goal [5] .…”
Section: The Definition Of Systemmentioning
confidence: 99%