Part Ii. Observing Emerging Forms in Multicultural Contexts: Towards a Qualitative Approach in Cross-Cultural Research

Carayol, Valérie; Frame, Alex

doi:10.3726/978-3-0353-0352-0/4

Communication and PR From a Cross-Cultural Standpoint

DOI: 10.3726/978-3-0353-0352-0/4

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Part Ii. Observing Emerging Forms in Multicultural Contexts: Towards a Qualitative Approach in Cross-Cultural Research

Valérie Carayol¹,

Alex Frame²

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Part Ii. Observing Emerging Forms in Multicultural Contexts: Towards a Qualitative Approach in Cross-Cultural Research

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