Parents' food choice for their preschool‐aged children: A means‐end investigation
Elizabeth I. Kielb,
Kameron J. Moding,
Carlyn Kimiecik
et al.
Abstract:BackgroundDespite the growing literature on the importance of parental feeding practices, the factors that influence how parents make decisions regarding the foods they offer to their young children are not fully understood. Means‐end theory and its associated methodology known as laddering provide a useful framework for characterizing the relationships between the attributes of a choice option (e.g., a food item), the consequences (i.e., the benefits or costs/risks) associated with those attributes and the pe… Show more
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