Parental Mediation Moderates the Association Between Social Media Exposure and Tobacco and Alcohol Use: Differences Between Elementary and Middle School Students

In this study, we examined influencer marketing and consumption of non-alcoholic beer by adolescents to determine how these factors could affect the intentions of adolescents to purchase and drink alcohol. A total of 3121 high-school students recruited from 36 schools in Taiwan completed a self-administered questionnaire during the COVID-19 pandemic in 2022. The results indicate that 19% of these adolescents consumed non-alcoholic beer and 28% consumed alcohol in the past year. Multivariate analysis positively associated adolescents’ exposure to influencer marketing with their purchase and consumption of non-alcoholic beer. Adolescents’ exposure to influencer marketing of non-alcoholic beer combined with lower levels of parental restrictive mediation was associated with increased odds of the purchase and consumption of alcohol. For individuals who did not purchase alcohol in the past year, both the exposure to influencer marketing and the consumption of non-alcoholic beer were associated with intending to purchase alcohol in the future. Similarly, individuals who previously abstained from the consumption of alcohol, both the exposure to influencer marketing and the consumption of non-alcoholic beer were associated with intending to consume alcohol. In conclusion, when adolescents were exposed to influencer marketing of non-alcoholic beer they were more likely to consume it, which resulted in an increased likelihood that they would then purchase and consume alcohol.

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents

Hou

Huang

et al. 2023

“…The study employed the parental mediation scale developed by Sasson and Mesch (2014) [ 44 ], which was adapted by Yao et al (2022) [ 45 ]. The scale comprises two dimensions: active parental mediation and restricted parental mediation.…”

Section: Methodsmentioning

confidence: 99%

Active Parental Mediation and Adolescent Problematic Internet Use: The Mediating Role of Parent–Child Relationships and Hiding Online Behavior

Liu

Sun

et al. 2023

In today’s information society, with the growing integration of the Internet into individuals’ lives, problematic Internet use (PIU) among adolescents has become more prevalent. Therefore, we conducted this study to investigate the correlation between active parental mediation and PIU in adolescents, as well as the potential mediating roles of parent–child relationship and adolescents’ hiding online behavior. A total of 539 middle school students (mean age = 13.384) were recruited for this study and participated by completing a series of paper-and-pencil questionnaires. The findings indicated a significant negative relationship between active parental mediation and PIU. Furthermore, both the mediating role of the parent–child relationship and the role of hiding online behavior were found to be significant. Specifically, the mediating role is comprised of two paths: the independent mediating role of the parent–child relationship, and the sequential mediating role involving both the parent–child relationship and hiding online behavior. The study contributes an innovative theoretical perspective to deepen the understanding of the formation mechanism of PIU. Moreover, it offers practical empirical insights for the prevention and intervention of PIU among adolescents.

“…The Chinese version of the SNS exposure scale [ 43 ] was used to measure the frequency of individuals’ exposure to tobacco and alcohol information on social networking sites, including WeChat, Weibo, and Q-zone (e.g., “I saw alcohol information on Weibo”). The participants rated the frequency of tobacco and alcohol information exposure on social networking sites (1 = never; 5 = always).…”

Section: Methodsmentioning

confidence: 99%

“…In addition, the potential protective factors against tobacco and alcohol use have been given more and more importance [ 42 ], which is of great theoretical and practical significance. Previous studies have mainly examined the positive factors that reduce the risk of tobacco and alcohol use from the perspective of microsystems, such as parental [ 43 ] and school education [ 26 ]. However, in the current information society, the technology system is also one of the important systems to be explored.…”

Section: Introductionmentioning

confidence: 99%

Deviant Peer Affiliation and Adolescent Tobacco and Alcohol Use: The Roles of Tobacco and Alcohol Information Exposure on Social Networking Sites and Digital Literacy

Yao

Duan

Sun

et al. 2022

Due to the prevalence and severe harm of adolescent tobacco and alcohol use, researchers have been paying attention to its influencing factors. From the perspective of the ecological techno-subsystem theory, this study aimed to examine the correlations between deviant peer affiliation, tobacco and alcohol information exposure on social networking sites (SNSs), and adolescent tobacco and alcohol use, as well as the potential protective role of digital literacy. In total, 725 adolescents were recruited to participate in this study. The results showed that deviant peer affiliation was positively associated with adolescent tobacco and alcohol use, SNS tobacco and alcohol information exposure mediated this association, and digital literacy moderated the relationship between SNS information exposure and tobacco and alcohol use. Specifically, the association between SNS tobacco and alcohol information exposure and adolescent tobacco and alcohol use was weaker for those with high digital literacy. These findings not only explore the combined effects of offline and online risk factors but also provide guides for preventing adolescents’ tobacco and alcohol use by cultivating and enhancing digital literacy.