Parasocial Versus Public Figure on Tiktok Social Media: A Psychoanalytic Perspective

Abstract

Social media has become a crucial part of everyday life, especially during the Covid-19 pandemic, which has led to a shift towards virtual interactions. This research examines the parasocial relationship between fans and public figures on TikTok, focusing on Major Teddy Indra Wijaya, who is known for his popularity on TikTok as Mr. Prabowo Subianto's personal aide. Using a descriptive qualitative research design with a case study approach, this research involves in-depth analysis and careful observation of specific cases to gain a comprehensive understanding of the phenomenon. Data was collected through detailed observations and in-depth interviews with TikTok users who admire Major Teddy. The case study method allows for an integrative and thorough examination of the individuals involved. The data was analyzed using Sigmund Freud's psychoanalytic perspective, focusing on the concepts of Id, Ego, and Superego. The results indicate that individuals involved in parasocial relationships may experience negative impacts such as obsessive behavior and stress from negative comments by other users on the platform. These findings highlight the importance of understanding and managing parasocial relationships wisely to prevent potential psychological harm to the individuals involved.