Paradise Sold: Resource Partitioning and the Organic Movement in the US Farming Industry

Sikavica, Katarina; Pozner, Jo‐Ellen

doi:10.1177/0170840613479225

Cited by 36 publications

(46 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The market periphery is also given by a set of social positions; however, corresponding tastes and preferences of the peripheral audience are more diverse and fall outside the market center. In contrast to market‐center firms, peripheral organizations are often small in scale and leverage components of their identity to increase appeal (Carroll & Swaminathan, ; Sikavica & Pozner, ; Verhaal et al, ). Last, the near‐center represents those social positions (with corresponding tastes and preferences) that straddle both the center and the periphery.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

Verhaal

Hoskins

Lundmark

2017

Strategic Management Journal

View full text Add to dashboard Cite

Research summary: How do peripheral firms compete and secure future growth? Building on literature in strategy and organizational theory, we test a model of peripheral entry and growth in the mainstream market segment. Using data from 289 craft breweries over 11 years, we find evidence that niche producers are increasingly entering the mainstream market and competing with market-center firms. We identify two mechanisms contributing to these actions: legitimacy transfer and cognitive claims of authenticity. As hypothesized, imitation of niche products by macro breweries facilitates craft beer entry into mainstream markets. Moreover, two authenticity-based identity codes are found to reliably influence craft brewery growth: a local identity (i.e., operating in one's local market) and a product proliferator identity (i.e., offering a more diverse set of products). Managerial summary:How can small niche firms compete with larger, more established organizations? By examining the rapidly expanding craft beer industry, this study explores how craft breweries are able to both enter the market space of these larger competitors and secure sustained patterns of growth. Specifically, we highlight two factors influencing the success of craft breweries. First, as major beer producers mimic niche products (i.e., faux craft beer), smaller niche firms are allowed to enter the market by exposing the typical consumer to the tastes of craft beer. Second, craft breweries enjoy increased success if they (a) emphasize the local elements of their company, and/or (b) offer a larger number of products.Management scholars have become increasingly interested in how individual industries are organized into market segments (also referred to as niches or submarkets), and the implications for firms as these segments evolve and change. Indeed, recent

show abstract

Section: Theory and Hypothesesmentioning

confidence: 99%

Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

Verhaal

Hoskins

Lundmark

2017

Strategic Management Journal

View full text Add to dashboard Cite

show abstract

“…For example, Balsiger (2014) shows how tactics by Clean Clothes campaigners were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. Indeed, the transformation of markets depends as well on their structural and cultural characteristics (Carroll and Swaminathan 2000;Sikavica and Pozner 2013).…”

Section: Direct Interventions In Marketsmentioning

confidence: 99%

Economic Outcomes of Social Movements

Giugni¹,

Grasso²

2018

The Wiley Blackwell Companion to Social Movements

View full text Add to dashboard Cite

In his theory of the state as expressed in the Philosophy of Right, Hegel relegated the market to the sphere of civil society-or "the system of needs"-as separate from both the family, as a private institution, and the state, as politics and the site of " ethical life." He regarded civil society and the market as forming a sphere of social life where individuals were set against each other in egoistic terms, each searching to fulfill their own needs and desires. An initial theoretical problem in discussing the economic outcomes of social movements is thus: To what extent and in what sense can social movement action in the sphere of politics change or impact the economic sphere? Recent scholarship looks at how social movements bring contentiousness to the market and how they might bring about market change (

show abstract

“…13 Reinecke, Manning, and Von Hagen (2012). 14 Sikavica and Pozner (2013). 15 Mueller, Gomes dos Santos, and Seuring (2009); Jamali (2010).…”

Section: Economic Institutionalismmentioning

confidence: 99%

Explaining variation in the multiplicity of private social and environmental regulation: a multi-case integration across the coffee, forestry and textile sectors

Turcotte¹,

Reinecke

Hond

2014

Bus. polit.

View full text Add to dashboard Cite

Amid concerns for a regulatory void in transnational fields, the principle of private regulation has become institutionalized. Many sectors have seen the emergence of multiple and overlapping standards. When comparing the sectors, there is considerable variation in standard multiplicity. We build on three institutional perspectives that have been put forward to explain the emergence of sustainability standards – the economic, idealist and political-institutional perspectives – to analyze the phenomenon of standard multiplicity. Each perspective reflects a different kind of action logic and is simultaneously present and accessible to various parties involved. Based on a cross-sector analysis of standards multiplicity in the forestry, coffee and textile sectors, this article seeks to make two contributions. First, whereas these three perspectives have been presented as competing, we propose that they are complementary in offering partial explanations for different episodes in the dynamics underlying standards multiplicity in different sectors. Second, whereas most studies have analyzed standard setting in single sectors and thus have understood it as being an intra-sector phenomenon, our cross-sector analysis of the dynamics of standard setting suggests that it is propelled by both sector-specific contingencies and experiences as well as by the experiences from other sectors.

show abstract

Paradise Sold: Resource Partitioning and the Organic Movement in the US Farming Industry

Cited by 36 publications

References 33 publications

Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

Economic Outcomes of Social Movements

Explaining variation in the multiplicity of private social and environmental regulation: a multi-case integration across the coffee, forestry and textile sectors

Contact Info

Product

Resources

About