2021
DOI: 10.1177/00113921211034896
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Panic, pizza and mainstreaming the alt-right: A social media analysis of Pizzagate and the rise of the QAnon conspiracy

Abstract: The conspiracy theory known as ‘Pizzagate’ gained a cult following on alt-right forums, ultimately prompting one believer to conduct a shooting on the pizzeria identified by online conspiracists. A thematic analysis of 767 tweets referencing Pizzagate selected from five key intervention points in this timeframe reveals several factors influencing Pizzagate’s continued appeal over a four-year period. The article examines how an online alt-right conspiracy collective, QAnon, weaponized Pizzagate as part of its o… Show more

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Cited by 42 publications
(29 citation statements)
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“…The quoted examples also show the politically ambivalent nature of participatory cultures and challenge assumptions on critical thinking and social media solutions to 'post-truth' dilemmas (Marwick & Partin (2022). Thus, the alt-right conspiracy faction, QAnon, used the Pizzagate conspiracy for its all-embracing campaign to attract support for Trump and tried to establish it as a popular narrative within the contemporary Republican political Zeitgeist (Bleakley, 2021).…”
Section: Religious and Populist Dimensions Of Conspiracy Theoriesmentioning
confidence: 99%
“…The quoted examples also show the politically ambivalent nature of participatory cultures and challenge assumptions on critical thinking and social media solutions to 'post-truth' dilemmas (Marwick & Partin (2022). Thus, the alt-right conspiracy faction, QAnon, used the Pizzagate conspiracy for its all-embracing campaign to attract support for Trump and tried to establish it as a popular narrative within the contemporary Republican political Zeitgeist (Bleakley, 2021).…”
Section: Religious and Populist Dimensions Of Conspiracy Theoriesmentioning
confidence: 99%
“…As noted by Adam M. Enders in his recent research, there are several studies have suggested that conservatives are more likely than liberal to believe in conspiracy theories (Enders & Uscinski, 2021). Indeed, most recent, highly popular conspiracy theories -QAnon (Amarasingam & Argentino, 2020), Pizzagate (Bleakley, 2021), the Great Replacement (Ekman, 2022), and that climate Change is a hoax (Douglas & Sutton, 2015) -have all been propagated and supported by right-wing extremists. In India, a concept similar to the Great replacement, the �हन्दु खतरे में है ('Hindus are in danger') narrative, is being spread by the Hindu right wing.…”
Section: Conspiracy Theories (Ie Love Jihad and Other Conspiracies)mentioning
confidence: 99%
“…Already in 2016, during the election race between Hillary Clinton and Donald Trump, the increased importance of conspiracy theories was becoming apparent (Rothschild 2021 ; Bleakley 2021 ). Donald Trump’s campaign was very much focused on the subject of corruption of political elites in Washington, which was repeatedly portrayed as a “swamp” in need of draining.…”
Section: The Qanon Conspiracy Theorymentioning
confidence: 99%