Panic Buying, Product Substitution and Channel-Shifting Behaviour During Pandemic
Ashutosh Sarkar,
Debadyuti Das,
Arindam Debroy
Abstract:The present study attempts to investigate the impact of the locational restriction imposed by the government, restricted mobility of the people and supply disruption at the customer interface arising out of COVID-19 on panic buying, product substitution and channel-shifting behaviour of consumers. A questionnaire survey was carried out to seek responses from Indian consumers on the items representing the above components on a 5-point Likert scale. A total of 425 usable responses were analysed using the structu… Show more
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