Panel surveys go mobile

Abstract

In order to take panel surveys into the 'mobile age', a careful analysis of their characteristics is conducted. Core issues of mobile surveys and panel designs are addressed and contrasted to their respective alternatives. Moreover, the use of mobile technology for carrying out panel surveys is discussed. Thereby, necessary actions and actors involved are identified, which provides a guideline for realising the potential of 'mobile panel surveys'. Essentially, the benefits are due to enhancements in the areas of survey quality, management and technology. The recommendations made can contribute to the development of a new business model in market research.

Do You Know Which Device Your Respondent Has Used to Take Your Online Survey?

“…In comparison to earlier market research Okazaki 2007;Weber et al 2008) papers, the survey research arena seems less aware and worried complete the survey from alternate devices (e.g., "We noticed that you attempted to take our survey with your mobile device. To obtain the best survey experience possible, please complete the questionnaire from a desktop or laptop computer.…”

From Web Analytics to Product Analytics: The Internet of Things as a New Data Source for Enterprise Information Systems

“…Although the web has significantly shortened the distance between enterprises and consumers, both physically and emotionally, to just a click [16], web analytics still requires consumers to generate feedback data actively on the web. The dissemination of smartphones and the mobile internet have further increased the time consumers are close to enterprises, because, in contrast to a personal computer, smartphones can be used almost anytime and anywhere (for an application example, see [48]). Thus, mobile analytics have provided new opportunities.…”

M-Commerce service systems implementation

“…The users of these mobile service companies' references for understanding the mobile phone use were adopted. However, Weber et al [18] argued that the use of mobile technology for carrying out www.ijacsa.thesai.org surveys is very important and are necessary actions which provide a guideline for realizing the potential of 'mobile surveys'. Essentially, the benefits are enhancements in the areas of survey quality, management and technology.…”

“…One way to make sure that employees' attitudes and beliefs are favourable toward the system is to have them participate in its design and implementation. When future users of the system participate in its design and implementation, they may be more willing to accept the consequences of the trade-off [10] [18]. The objective of this study is to investigate how the technology acceptance model can involve employees and allow them to understand the m-commerce services in Jordan banks.…”