Pandemic Rhetoric and Public Memory. What People (Don’t) Remember from the 2009 Swine Flu

Bjørkdahl, Kristian; Carlsen, Benedicte

doi:10.1007/978-3-319-61618-6_10

Rhetorical Audience Studies and Reception of Rhetoric 2017

DOI: 10.1007/978-3-319-61618-6_10

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Pandemic Rhetoric and Public Memory. What People (Don’t) Remember from the 2009 Swine Flu

Kristian Bjørkdahl

Benedicte Carlsen

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2018

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“…Media editors, however, deny the logic of this assumption. We find, in other words, that the various actors involved in the co-production of this play had somewhat different conceptions of the production at hand, and we stipulate that this might have left the audience rather confused about what the play was really about (for more on the audience response, see Bjørkdahl and Carlsen 2018).…”

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Enacting Pandemics: How Health Authorities Use the Press—And Vice Versa

Bjørkdahl

Carlsen

2018

Pandemics, Publics, and Politics

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Pandemics and other public health crises typically attract a great deal of media attention, and some scholars have argued that they are prime examples of "media hypes." That was certainly true of the 2009 pandemic, which in several countries became the biggest news story of that year. But how are pandemics mediated, and why are they mediated in that way? In this chapter, we draw on interviews with public health officials and newspaper editors in Norway, to explore how these parties co-enacted the drama that was the 2009 pandemic. We find that many of the decisions taken by the health authorities were motivated by a particular set of assumptions about how the media works, but at the same time, that the media deny the accuracy of these assumptions.

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confidence: 87%

Enacting Pandemics: How Health Authorities Use the Press—And Vice Versa

Bjørkdahl

Carlsen

2018

Pandemics, Publics, and Politics

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Pandemic Rhetoric and Public Memory. What People (Don’t) Remember from the 2009 Swine Flu

Cited by 1 publication

References 25 publications

Enacting Pandemics: How Health Authorities Use the Press—And Vice Versa

Enacting Pandemics: How Health Authorities Use the Press—And Vice Versa

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