Pan-European institutions and new media: pan-European or counter-pan-European media usage?

Abstract

Technically, online space seems to be connective beyond national borders and could serve for mass communication between Europeans, both European Union citizens and candidate countries’ citizens. With high internet penetration rates and Web 2.0 tools availability never before had there been such huge potential of growth in communication. Does it mean that European information society emerges? Or contrary: does it seem that pan-European institutions use online tools in non-pan-European or even counter-pan-European ways? Illustrations from Poland's first ten years after EU accession suggest misusing online space fixed website as exemplified by Europa.eu.