Paint it green: A neuroscientific approach to hotel sustainability and ecological tourism

Fronda, Giulia; Cassioli, Federico; Sebastiani, Roberta; Galeone, Annalisa Beatrice; Balconi, Michela

doi:10.1007/s10668-021-01308-0

Cited by 9 publications

(18 citation statements)

References 64 publications

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“…At the autonomic level, a significant increase in PVA was found in the VI group compared to the control. According to the literature, the PVA index provides information about individuals’ emotional arousal and cognitive effort [ 19 , 22 , 23 , 39 , 40 ]. From this point of view, it is possible to explain this result by assuming that the research and the identification of a product is the source of a greater cognitive effort for VI compared to the control.…”

Section: Discussionmentioning

confidence: 99%

“…In the entire sample, longer pasta RTs lead to a decrease in the PVA index. Based on the idea that PVA is also an index of cognitive engagement during the environment’s exploration [ 19 , 22 , 40 ], it is possible to explain this negative correlation assuming that cognitive engagement is essential to enable products’ identification and recognition. This correlation, in fact, demonstrates that RTs decrease as higher cognitive investment increases, represented by higher PVA values.…”

Section: Discussionmentioning

confidence: 99%

“…This particular outcome supports previous findings regarding the relationship between PVA and behavioural data. In fact, a self-reported perception of higher simplicity in finding products correlates with rising PVA levels and cognitive effort index [ 19 , 22 , 40 ]. It is interesting to note that the implicit autonomic measure supports the explicit self-report measure, demonstrating the value of conducting studies using an approach that incorporates both elements.…”

Section: Discussionmentioning

confidence: 99%

“…In particular, the psychophysiological markers are represented by skin conductance (SC), HR, BVP, and PVA, collected by a biofeedback system. Specifically, these peripheral indices show evidence of both an immediate emotional engagement and a controlled and reasoned cognitive process [ 18 , 19 ]. HR and SC, for example, increase with more painful situations [ 20 ], while BVP is an indirect index of vasomotor activity, and PVA is influenced by the heart’s volume, peripheral resistance, vascular diameter as a measure of volume change, and the peripheral vasomotor activity itself [ 21 ].…”

Section: Introductionmentioning

confidence: 99%

“…Secondly, this study would like to evaluate the relationship between psychophysiological activity and performance during exploration and identification of products. It is hypothesised to find a link between the psychophysiological index and time to recognise the product, since the activation of a peripheral response mirrors the level of engagement and cognitive resources used [ 19 , 22 ]. Finally, this scientific contribution aims to investigate the link between autonomic activity and self-perception measurements.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Emotional Effects in Object Recognition by the Visually Impaired People in Grocery Shopping

Balconi

Acconito

Angioletti

2022

Sensors

Self Cite

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To date, neuroscientific literature on consumption patterns of specific categories of consumers, such as people with disability, is still scarce. This study explored the implicit emotional consumer experience of visually impaired (VI) consumers in-store. A group of VI and a control group explored three different product shelves and manipulated target products during a real supermarket shopping experience. Autonomic (SCL, skin conductance level; SCR, skin conductance response; HR, heart rate; PVA, pulse volume amplitude; BVP, blood volume pulse), behavioural and self-report data were collected in relation to three phases of the in-store shopping experience: (i) identification of a product (recognition accuracy, ACC, and reaction times, RTs); (ii) style of product purchase (predominant sense used for shelf exploration, store spatial representation, and ability to orientate themselves); (iii) consumers experience itself, underlying their emotional experience. In the VI group, higher levels of disorientation, difficulty in finding products, and repeating the route independently were discovered. ACC and RTs also varied by product type. VI also showed significantly higher PVA values compared to the control. For some specific categories (pasta category), PVA correlates negatively with time to recognition and positively with simplicity in finding products in the entire sample. In conclusion, VI emotional and cognitive experience of grocery shopping as stressful and frustrating and has a greater cognitive investment, which is mirrored by the activation of a larger autonomic response compared to the control group. Nevertheless, VI ability to search and recognise a specific product is not so different from people without visual impairment.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Emotional Effects in Object Recognition by the Visually Impaired People in Grocery Shopping

Balconi

Acconito

Angioletti

2022

Sensors

Self Cite

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Visually impaired people and grocery shopping in store: First evidence from brain oscillations electroencephalogram

Acconito

Angioletti

Balconi

2023

Hum Ftrs & Erg Mfg Svc

Self Cite

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Grocery shopping represents a challenging task for visually impaired (VI), but the neuroscientific literature on the consumption patterns of this group is still scarce. The aim of the study was to analyse the relationship between explicit consumer experience and neuropsychological measures. A group of VI and sighted explored and manipulated three different product categories inside the supermarket, while EEG, behavioral and self‐report data were collected. Electroencephalogram (EEG) findings showed a generalized delta band activity in pasta compared to frozen food and it was interpreted as higher emotional activation probably required by selecting the correct stimuli in a multisensory environment. A delta band activation was also found in frontal area in VI compared to control and it was supposed to be an index of greater cognitive control. Finally, higher delta band activity in parieto‐occipital and temporal areas were related to greater sense of disorientation. In conclusion, it was found that VI experience grocery shopping more stressfully and with greater cognitive effort (parieto‐occipital area) than people without visual disability. In general, VI use the sense of touch (temporal area) more and have more difficulties in orienting themselves internally in the store. The results could encourage the use of tactile touchpoints, braille maps, or an initial guided exploration of the supermarket, to allow the VI to memorize the internal layout of the different product categories and allow them to shop independently. Another suggestion would be to make products within the same product category more distinctive, perhaps by adding additional tactile information.

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Exploring the contribution of neuroscientific approach to sustainable smart tourism

Heidari,

Verderese,

Saviano

2024

ITM Web Conf.

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A recent development in the tourism industry is integrating smart technology into prominent destinations to provide personalized experiences for visitors and improve their satisfaction. As a result of smart destinations, knowledge and expertise are available to all parties involved, allowing for the constant transformation of activities by engaging tourists in actively co-creating their experiences. Significant beneficiaries, such as visitors, service providers, and destination marketing organizations, participate in the smart tourism ecosystem’s combination of systems, structures, and technology to co-create value and experience its advantages. The application of neuroscience in smart tourism ecosystem can help to better understand the needs and expectations of tourists, to design more efficient and sustainable services, and to measure the impact of tourism on society and the environment. Sustainable value co-creation based on neuroscientific approach are the new building blocks of smart tourist ecosystems to attain visitor satisfaction and loyalty by establishing positive associations with the co-creation of tourist experiences. Considering neuroscience as a valuable tool for understanding how tourists interact with their environments and how ICTs can be used to enhance their experiences, this paper analyzed literature on smart tourism ecosystem and sustainable value co-creation to provide insights into how sustainable smart tourism can be improved through the use of the neuroscientific approach.

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Paint it green: A neuroscientific approach to hotel sustainability and ecological tourism

Cited by 9 publications

References 64 publications

Emotional Effects in Object Recognition by the Visually Impaired People in Grocery Shopping

Emotional Effects in Object Recognition by the Visually Impaired People in Grocery Shopping

Visually impaired people and grocery shopping in store: First evidence from brain oscillations electroencephalogram

Exploring the contribution of neuroscientific approach to sustainable smart tourism

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