A variety of evidence suggests that interpersonal behaviors such as touch can have pain-alleviating effects on recipients. Less well understood is how touch affects sensitivity to pain in the first place, and whether its effects depend on the nature of the relationship in which it occurs. In the present experiment, 55 adults who had not been diagnosed with a pain disorder were exposed to a cold pressor pain induction with an opposite-sex stranger, platonic friend, or romantic partner who either touched their shoulders, was present in the room without touching them, or was absent during the cold pressor. The outcome variable was the self-reported level of pain induced by the stimulus at the moment when the stimulus became painful (i.e., pain sensitivity). Compared to presence or absence, touch dampened pain sensitivity for romantic partners, allowing them to tolerate more intensity before the stimulus became painful. Touch had the opposite effect for friends and strangers, heightening their sensitivity to pain.