2011
DOI: 10.1108/ijsms-13-01-2011-b004
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Padel sports clubs in Spain

Abstract: This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport.

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