Abstract:Background/introductionDespite media guidance from the National Aids Trust (NAT), there is evidence to suggest the UK media are continuing to portray HIV infection in a negative fashion. The “Charlie Sheen effect” has been described with a reported 400% increase in Google related HIV searches just after Charlie Sheen’s diagnosis.Aim(s)/objectivesOur aim was to identify themes of discussion about HIV in the media following the publication of Charlie Sheen’s diagnosis, focussing specifically on language used.Met… Show more
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