Technological advances have brought unprecedented rigor to target interrogation, providing the means for linking a specific target to a disease, for establishing that a medication occupies and engages its target at appropriate doses, and for marshaling pharmacokinetic information in order to predict optimum dosing prior to initiating proof-of-efficacy studies. Nevertheless, drug development remains a high cost and risky undertaking (1, 2), and if a compound does not elicit the desired efficacy signal in the clinic, blame is most often cast on the inability to appropriately interrogate the targets, and particularly on the lack of translational fidelity of animal models (3). Critical "go/no-go" decisions, such as first-in-man studies to obtain information about the pharmacokinetics, safety, and tolerability of a drug, as well as imaging studies to measure target engagement, are typically executed in well controlled clinical settings, with subjects dosed in clinic. In contrast, once a compound has progressed to efficacy trials, both economic and logistic considerations most often dictate that studies will be done in an outpatient population. The current nature of commercially sponsored clinical trials, including strict sponsor-imposed timelines and competition among sites for eligible subjects, has created an environment that can provide significant economic rewards for both the subject and trial site (4). An unfortunate byproduct of this environment is the "professional subject" (4). Although more commonly considered to be a phase 1 phenomenon (4), efficacy trials also attract professional subjects, particularly when entry criteria and endpoints are "soft," such as trials using subjective rating scales which can be "gamed." It has become apparent that many subjects enrolling in clinical trials are simply not medication-compliant, with a significant proportion failing to take even a single dose of medication over the course of the study. In the following, we illustrate the effect of noncompliance on clinical trial outcome, and propose solutions, however imperfect, that can be readily implemented for more accurate assessment of drug safety and efficacy. Our first illustration of the problem relates to a phase 1b safety and tolerability study in which patient noncompliance had the effect of masking a potential efficacy signal. The eight-week study in this instance, using the triple uptake inhibitor DOV 21947 (5), was conducted as a single-site outpatient trial. Subjects