Abstract. Suppose that S is a surface with boundary and that g and h are diffeomorphisms of S which restrict to the identity on the boundary. Let Yg, Y h , and Y hg be the 3-manifolds with open book decompositions given by (S, g), (S, h), and (S, hg), respectively. We show that the Ozsváth-Szabó contact invariant is natural under a comultiplication mapμ :It follows that if the contact invariants associated to the open books (S, g) and (S, h) are non-zero then the contact invariant associated to the open book (S, hg) is also non-zero. We extend this comultiplication to a map on HF + (−Y hg ), and as a result we obtain obstructions to the 3-manifold Y hg being an L-space. We also use this to find restrictions on contact structures which are compatible with planar open books.