“…Museums offer various experiences to visitors (Doering, 2007). Studies have mainly focused on visitors' positive and negative experience factors to understand and improve the visitor experience (Belli and € Ozdemir, 2018;Eser, 2021;G€ oktas ¸and Dinçer, 2017;Kozak and G€ uncan, 2021;Sop et al, 2020;S ¸ahin and S ¸ad, 2018;Zanibellato et al, 2018). However, previous studies show that visitors have different experience factors such as education/cognitive, aesthetics, escapism, entertainment/recreational, employees, authentic, memorable, participatory, shopping, atmosphere, object, introspective, socialization, commitment, interest, dignity, comfort, restorative environment, historic evoking and ambiance (Alexander et al, 2018;Aylan and Kaya, 2020;Coelho, 2021;G€ ok and S ¸alvarcı, 2021;_ Is ¸çi et al, 2020;Korkmaz, 2020;Metin et al, 2022;Miglietta et al, 2012;Pekarik et al, 1999;Seyito glu and Alphan, 2021;Waller and Waller, 2019;Yes ¸ilyurt and Arıca, 2018).…”