Oyun İçi̇ Ürün Yerleşti̇rmeni̇n Oyun İçi̇ Reklamlara Yöneli̇k Tutum Ve Oyun İçi̇ Satin Alma Ni̇yeti̇ne Etki̇si̇: Genç Tüketi̇ci̇ler Üzeri̇ne Bi̇r Araştirma
Abstract:Brands and advertisers constantly seek new ways to target audiences shifting towards the digital world and media digitalization who search for new ways to reach and persuade their audiences. The game industry is one of the most affected sectors by those rapid developments. Online games are indispensable entertainment tools of the technology age. As a result, businesses have begun to devote a significant portion of their advertising budgets to in-game advertising campaigns and applications. This study aims to r… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.