The factors involved in regulating alternative splicing of the human adenylyl cyclase stimulatory G-protein G␣ s in different cell types remain undefined. We have designed a G␣ s minigene that retains the signals required for G␣ s alternative splicing in vivo. Employing transient transfection of human myometrial smooth muscle cells and HeLa cells, as well as in vitro splicing assays, we have provided evidence that the antagonistic splicing factors SF2/ASF and hnRNPA1 act as potent regulators of G␣ s isoform expression in these cells. Both SF2/ASF and hnRNPA1 control the selection of competing 5-splice sites and respectively promote inclusion or skipping of the small cassette-type exon 3 of G␣ s transcripts, resulting in the generation of G␣ s -long and G␣ sshort mRNA isoforms. We have also provided evidence that SF2/ASF and hnRNPA1 play a role in 3-splice site selection involving the use of a non-canonical TG 3-splice site preceding exon 4. Using a score-matrix analysis to identify putative exonic enhancer sequences (ESEs), we found multiple high score ESE motifs for SF2/ASF, SC35, and SRp40 in exon 3 of G␣ s . These results suggest that tissue-specific expression of SF2/ASF and hnRNPA1 governs the expression of alternative isoforms of G␣ s in these different cells types.The GTP-binding protein G␣ s is the primary stimulatory component of adenylyl cyclase in most cell types and has also been associated with activation of dihydropyridine-sensitive voltage-gated calcium channels (1) in skeletal muscle as well as inactivation of cardiac sodium channels (2). Two ubiquitously expressed forms of G␣ s have been identified via ADP-ribosylation with cholera toxin or by Western blotting (3, 4). These proteins migrate in SDS-PAGE with apparent molecular masses of 52 and 45 kDa, depending on the experimental conditions, and have been designated the long and short isoforms of G␣ s , respectively (3-5). Both isoforms of G␣ s are generated by alternative splicing of a single precursor mRNA transcript.In humans, a single copy of the G␣ s gene is found on chromosome 20 and is composed of 13 exons separated by 12 introns, altogether spanning a 20-kb region of genomic DNA (6).Cloning of the human G␣ s gene and G␣ s complementary DNAs showed that the short form of G␣ s is distinguished from the long form by the exclusion of the 45-bp exon 3, which encodes 15 amino acids. Similar studies have pointed to the existence of two additional G␣ s mRNA species. These isoforms may be produced by the use of an unusual alternative TG 3Ј-splice site, instead of the consensus AG 3Ј-splice site upstream of exon 4, resulting in the inclusion of an extra triplet coding for a serine residue after amino acids 87 and 72 of the long and short forms of G␣ s , respectively (6) (Fig. 1). It has been suggested that inclusion of this extra serine residue into G␣ s proteins confers additional consensus sequence sites for phosphoregulation by protein kinases C and A (7, 8). Tissue-dependent alternative splicing of the G␣ s precursor transcript may therefore r...