Oxytocin Increases the Influence of Public Service Advertisements

Lin, Pei-Ying; Grewal, Naomi Sparks; Morin, Christophe; Johnson, Walter D.; Zak, Paul J.

doi:10.1371/journal.pone.0056934

Cited by 31 publications

(22 citation statements)

References 55 publications

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“…The phenomenon of being "lost in a story" (Nell 1988) is known as "narrative transportation" and can be defined as the degree to which a plot activates the story receiver's imagination through an empathic connection with the characters (Bagozzi and Moore 1994;Fisher et al 2008;Lin et al 2013), causing them to temporarily experience a sense of being suspended from reality (vanLaer et al 2014). Narrative transportation is a convergent process (Green and Brock 2000) involving experiential processing through immersion into a story.…”

Section: How Stories Engagementioning

confidence: 99%

Stories vs. facts: triggering emotion and action-taking on climate change

et al. 2019

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Climate change is an issue which elicits low engagement, even among concerned segments of the public. While research suggests that the presentation of factual information (e.g., scientific consensus) can be persuasive to some audiences, there is also empirical evidence indicating that it may also increase resistance in others. In this research, we investigate whether climate change narratives structured as stories are better than informational narratives at promoting pro-environmental behavior in diverse audiences. We propose that narratives structured as stories facilitate experiential processing, heightening affective engagement and emotional arousal, which serve as an impetus for action-taking. Across three studies, we manipulate the structure of climate change communications to investigate how this influences narrative transportation, measures of autonomic reactivity indicative of emotional arousal, and proenvironmental behavior. We find that stories are more effective than informational narratives at promoting pro-environmental behavior (studies 1 and 3) and self-reported narrative transportation (study 2), particularly those with negatively valenced endings (study 3). The results of study 3 indicate that embedding information in story structure influences cardiac activity, and subsequently, pro-environmental behavior. These findings connect works from the fields of psychology, neuroscience, narratology, and climate change communication, advancing our understanding of how narrative structure influences engagement with climate change through emotional arousal, which likely incites pro-environmental behavior as the brain's way of optimizing bodily budgets.

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Section: How Stories Engagementioning

confidence: 99%

Stories vs. facts: triggering emotion and action-taking on climate change

et al. 2019

Self Cite

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“…Not only that but suggesting postnarrative actions, i.e. the power to affect attitudes, beliefs, and behaviors (Barraza & Zak, 2009;Lin, Grewal, Morin, Johnson, & Zak, 2013). Narratives can then be regarded as "neural firing and wiring as a product of enculturation" (Hutto & Kirchhoff, 2015).…”

Section: The Emerging Science Of Narrativementioning

confidence: 99%

From narrative machines to practice-based research: making the case for a digital Renaissance

Vicente

2018

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Contemporary communication sciences are embedded with theoretical traditions supportive of an occupational boundary work: the social and the cultural world as a strict sociological and anthropological object of study and the material world as the domain of scientists and engineers. This epistemic divide places communication sciences before a future shock, by failing to respond explicitly to emerging mediations made possible by radical technologies. Practice-based research (PbR) is still under-represented in communication studies and has yet to be further articulated in order to provide a clear epistemological foundation. This paper objective is to fill in that knowledge gap: it positions digital media as a transdisciplinary scientific domain with a triple helix structure (hardware, interface, and software studies), placing PbR as a critical native methodological approach and presenting a holistic research framework.

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“…An ingenious study in Harvard 6 recruited 42 volunteers and asked them to watch the same 59-second UK Public Service Announcement (PSA) about the dangers of smoking. Each was then given $40 and invited to donate a proportion of this to an antismoking charity.…”

Section: The Hormone Of Trustmentioning

confidence: 99%

Neuroscientific narrative consulting: how to engage our patients

Churn¹

2018

Br J Gen Pract

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Narrative approaches to the consultation offer an elegant and compelling way to harness the power of storytelling. Allowing and encouraging a patient to tell their story can offer unheralded insight and lead to particularly satisfying consultations for both patient and clinician. New neuroscientific research not only helps explain why, but also suggests ways in which we might communicate even better. Functional MRI scans demonstrate that, when we hear a story, more areas of our brain are active than when hearing facts or simple instructions. Crucially, this includes areas engaged with working memory such as the hippocampus, thus, stories are both more engaging and memorable.

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Oxytocin Increases the Influence of Public Service Advertisements

Cited by 31 publications

References 55 publications

Stories vs. facts: triggering emotion and action-taking on climate change

Stories vs. facts: triggering emotion and action-taking on climate change

From narrative machines to practice-based research: making the case for a digital Renaissance

Neuroscientific narrative consulting: how to engage our patients

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