In 1978 the world witnessed the birth of the first "test tube baby." Since this time there have been explosive advances in assisted reproductive technologies (ART). Current optimizations surrounding the delivery of in vitro fertilization (IVF) including the utilization of minimal stimulation protocols and gonadotropin releasing hormone (GnRH) agonist cycle triggers are being increasingly utilized to maximize patient safety. Modifications, such as those seen in the embryology laboratory, continue to improve pregnancy rates. Concurrent with these advancements in IVF have been the emergence of related technologies, such as embryonic genetic testing and oocyte preservation, which potentially have broad applications to both fertile and infertile couples. As these relevant applications of ART become increasingly utilized, it is incumbent upon society to ensure that these resources are made available in a morally responsible and equitable manner.