“…The growing epidemic of childhood obesity is a major public health concern, given that paediatric obesity has been shown to track into adulthood and predict a broad range of metabolic and psychological adverse health effects (152,153). Studies of the association of childhood obesity with socioeconomic, dietary and lifestyle factors have highlighted the following risk factors: higher socioeconomic status (154,155); urban residence (156); parental obesity (154,157), maternal BMI (155,158); television viewing (154); high sugar intake (155); high fat intake (155,156); high frequency of consumption of sugar-sweetened beverages and of fast foods (156,159); low consumption of vegetables, fruit and dairy products (156); and high frequency of eating out (156,160). Given the established link between paediatric obesity, the consumption of high-energy, high-sugar, high-fat foods and the marketing of such foods to children, the WHO Regional Office for the Eastern Mediterranean Region has recently released a regional nutrient profiling model designed for use by governments for the purposes of restricting food marketing to children (161).…”