Overview Michelin Star Reputation Restaurant in Hospitality Industry

Subakti, Agung Gita

doi:10.21512/bbr.v4i1.1057

Cited by 9 publications

(7 citation statements)

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“…Our findings also suggest that the Michelin effect is most prominent in terms of social value. Subakti (2013) reports that a restaurant is not only a place where food is served and the customer eats but also a venue to socialize. Buying luxury products is related to customers’ desire to showcase their social status (Ajitha and Sivakumar, 2017; Balabanis and Stathopoulou, 2021; Sun et al , 2016).…”

Section: Discussionmentioning

confidence: 99%

“…The Michelin Guide, as a credible third-party organization, awards stars to a few restaurants that are selected as the best in specific regions based on their provision of excellent customer experiences (Subakti, 2013). According to Biglaiser and Friedman (1994), independent third-party experts who work as "middlemen" between sellers and buyers are important because they assess product quality and help to reduce buyers' search costs and risks.…”

Section: Literature Review 21 the Importance Of Michelin Starsmentioning

confidence: 99%

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Does Michelin effect exist? An empirical study on the effects of Michelin stars

Bang

Kyuwan

Kim

2022

IJCHM

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Purpose Receiving Michelin stars is considered an effective marketing tool and a prestigious certification in the restaurant industry. However, the direct effects of Michelin stars on restaurant performance remain unclear. To bridge this gap, this study aims to empirically validate the “Michelin effect” on the consumption values of restaurant patrons before and after receiving Michelin stars. Design/methodology/approach The data, collected from OpenTable, consist of over 160,000 reviews written for 218 restaurants, including 109 Michelin-starred (treatment group) and 109 nonstarred restaurants (control group). The authors measure perceived consumption value using the collected user-generated review data. The authors estimate fixed-effect difference-in-differences regressions to validate the Michelin effect. Findings Michelin stars enhance social, hedonic and service quality values, which are nonfunctional values. However, no significant effects on functional consumption values, such as economic, food quality and ambience quality values, are observed, even though Michelin stars are pure awards for kitchen performance. Practical implications Michelin stars can be an effective marketing tool for fine-dining restaurants because customers consider emotional and nonfunctional benefits such as hedonic and social values, which are more important than functional benefits such as food value. Furthermore, Michelin effects are heterogeneous depending on the number of stars awarded, price range and customers’ gastronomic involvement. These offer a strong rationale for monitoring social media, which may help managers better understand their customers and improve their performance. Originality/value This study extends the current literature on the Michelin effect by quantifying consumption values using user-generated review data. To the best of the authors’ knowledge, this study offers the first empirical evidence that directly validates the Michelin effect.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Review 21 the Importance Of Michelin Starsmentioning

confidence: 99%

Does Michelin effect exist? An empirical study on the effects of Michelin stars

Bang

Kyuwan

Kim

2022

IJCHM

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“…Gastronomik deneyim yaşamak için her geçen gün daha fazla insan yüksek meblağları ödemeyi göze almakta, dolayısıyla bu sektör hızla büyümektedir (Subakti, 2013) (Williams vd., 2014;Fields, 2002;Hall ve Sharples, 2011;Aslan ve Akay, 2017). T.C.…”

Section: Kavramsal çErçeve 1gastronomi Turizmi Ve Michelin Rehberiunclassified

Mi̇cheli̇n Yildizi’nin Gastronomi̇ Turi̇zmi̇ne Etki̇si̇: Sosyal Medya’da Tüketi̇ci̇ Yorumlarina Dai̇r Bi̇r Araştirma

OLARU

2023

Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

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Bu araştırma Michelin Yıldızının sosyal medya platformlarına olan yansımalarını ve gastronomi turizmine etkilerini kapsamaktadır. Araştırmanın deseni durum çalışması, analiz tekniği de içerik analizidir. Çalışmanın evrenini Michelin Rehberi oluşturmaktadır ve belirlenen evrenden amaçlı örneklem yöntemlerinden biri olan ölçüt örnekleme kullanılmıştır. Buna göre araştırmanın örneklemini İstanbul’da yer alan ve Michelin Yıldızına layık görülen 5 restoran oluşturmaktadır. TUTAK Fatih Türk 2 yıldız, Neolokal, Mikla, Nicole ve Araka ise 1 yıldız alarak Michelin Rehberinin yıldızlı restoranları arasındaki yerlerini almışlardır. Araştırmada Michelin Yıldızının verilmesi restoranların Tripadvisor yorumlarında nasıl yansıdığına, Tripadvisor yorumlarında öne çıkan ana temaların ve alt temaların neler olduklarına cevap aranmıştır. “Deneyim Hakkında Geribildirim”, “Genel Deneyim” ve “Mekân” araştırma sonucunda ortaya çıkan üç ana temadır. Yıldız verildikten sonra sosyal medya etkisini merkeze alan az çalışma olması sebebiyle bu araştırma önem arz etmektedir. Bununla birlikte, uluslararası bilinirliliğin artması ve yıldız alan işletmelerin artması bakımından da işletmelere bir bakış açısı sunabileceği öngörülmektedir. Son olarak, sosyal medyanın günlük hayatın ayrılmaz bir parçası haline gelmesi nedeniyle bu iletişim kanalının yansımalarını anlamak ve uygun aksiyon almak her paydaş için önem arz ettiğinden çalışmanın literatüre katkı sunacağı düşünülmektedir.

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“…In addition, the guide provides a comfort rating represented by the use of one to five forks and spoons for restaurants and one to five pavilions for hotels. These symbols take into consideration the decor, service, cleanliness, and upkeep of the surroundings (Subakti, 2013).…”

Section: Guides and Awards Specificationsmentioning

confidence: 99%

Factors affecting the success of internationally awarded Turkish chefs

EREN¹,

Güldemir

2017

HumanSciences

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IntroductionOver the past few decades restaurant business has boomed in Turkey. New styles and techniques are implemented to cuisine and chefs became more equipped in terms of skills and knowledge. However, there is a lack of a number of awarded Turkish chefs known in the international arena. Purpose:This paper tries to identify the operational and cultural factors related to the absence of Turkish chefs and restaurants in the culinary world. The importance of this research is to analyze the reasons behind the success of Turkish award-winning chefs to help the young willing Turkish chefs throughout their career success paths to International Arena.Method and material: Semi-structured interviews are conducted with the award-winning Turkish chefs. The data gathered from the interviews are analyzed through the categorization of the factors previously found from the literature. Findings are discussed in this manner.Results and Discussion:Chefs’ philosophies which shape the concepts of their restaurants is the most important factor for success, the philosophy also triggers the creativity and innovation. Selection of products and employee in terms of the availability, quality, and sustainability is another important factor. Most of the chefs are having a struggle in costs and pricing since this factor mostly relies on the cultural profile of the customers.

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Overview Michelin Star Reputation Restaurant in Hospitality Industry

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Cited by 9 publications

References 0 publications

Does Michelin effect exist? An empirical study on the effects of Michelin stars

Does Michelin effect exist? An empirical study on the effects of Michelin stars

Mi̇cheli̇n Yildizi’nin Gastronomi̇ Turi̇zmi̇ne Etki̇si̇: Sosyal Medya’da Tüketi̇ci̇ Yorumlarina Dai̇r Bi̇r Araştirma

Factors affecting the success of internationally awarded Turkish chefs

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