Overtourism: Causes, Impacts and Solution

Dhiraj, A.; Kumar, Sanjeev

doi:10.1108/978-1-83909-706-520211004

Cited by 5 publications

(7 citation statements)

References 13 publications

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“…Otherwise, it is not possible for the efforts to yield positive results. Businesses struggling with the seasonality problem should be directed to alternative tourism types, they should be directed to demarketing applications for crowded periods, and they should apply to marketing mix elements for periods when the number of tourists is low (Arora & Sharma, 2021;Dhiraj & Kumar, 2021). Practices such as demarketing, which will be applied to combat overtourism, are critical elements for the adoption of quality tourism, ensuring coordination between different components of tourism in the destination, re-analyzing trends in the markets, restructuring existing marketing strategies, and adopting innovative products.…”

Section: Practical Implicationsmentioning

confidence: 99%

Rethinking overtourism in the post-COVID-19 period: Is demarketing a solution?

Zengin

ÇOLAK

Çevrimkaya

et al. 2023

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At the end of the first quarter of the 21st century, when international arrivals were increasing, the COVID-19 pandemic occurred and turned into a major health crisis that affected the whole world. It has been emphasized that there is a linear relationship between the spread of the pandemic and travel movements from the time the pandemic started to the present day. In this context, the aim of this study is to determine whether there is a relationship between overtourism and pandemic, which has emerged because of increasing touristic travels in recent years. Another aim of the study is to consider demarketing as a solution proposal in the fight against overtourism to prevent health crises such as COVID-19. In this context, 586 news in which the keywords of COVID-19, overtourism and demarket were used together in a certain period were examined and the obtained data were analyzed with the help of MAXQDA (analysis program for qualitative research) qualitative research analysis program. According to the relations between the themes reflected in the results of the study, demarketing can be expressed as a solution proposal for overtourism in the post-COVID-19 period.

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Section: Practical Implicationsmentioning

confidence: 99%

Rethinking overtourism in the post-COVID-19 period: Is demarketing a solution?

Zengin

ÇOLAK

Çevrimkaya

et al. 2023

View full text Add to dashboard Cite

show abstract

“…As demonstrated by various studies [7][8][9], overtourism is a pressing issue that has detrimental effects on both the environment and local communities. When destinations become too popular and exceed their carrying capacity, it can lead to overcrowding, cultural commodification, and social and economic imbalances [10][11][12]. To combat the negative consequences of overtourism, sustainable tourism practices must be implemented to ensure that destinations can accommodate visitors in a responsible manner [8].…”

Section: Theoretical Background 21 Overtourism Phenomenonmentioning

confidence: 99%

“…One trend that has emerged in the literature regarding overtourism is the need for a more nuanced understanding of overtourism. Scholars have argued that overtourism is a complex and multifaceted phenomenon that cannot simply be reduced to issues of overcrowding and environmental degradation [10][11][12]. The impacts of overtourism can be even more wide-ranging and can include damage to cultural heritage sites, depletion of natural resources, commodification of culture, deterioration of the built environment, and social and economic imbalances [7,8,10,14].…”

Section: Theoretical Background 21 Overtourism Phenomenonmentioning

confidence: 99%

“…Scholars have argued that overtourism is a complex and multifaceted phenomenon that cannot simply be reduced to issues of overcrowding and environmental degradation [10][11][12]. The impacts of overtourism can be even more wide-ranging and can include damage to cultural heritage sites, depletion of natural resources, commodification of culture, deterioration of the built environment, and social and economic imbalances [7,8,10,14]. Researchers have identified several key factors that contribute to overtourism, including the growth of low-cost air travel, the rise of online booking platforms, the "touristification of housing", and the increasing popularity of sharing economy services [14][15][16][17].…”

Section: Theoretical Background 21 Overtourism Phenomenonmentioning

confidence: 99%

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Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism?

Kouroupi,

Metaxas

2023

Tourism and Hospitality

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Overtourism has become a critical problem in many popular destinations around the world, leading to negative impacts on the environment, local communities, and the quality of the visitor experience. This article explores the potential of the metaverse, a virtual world that combines elements of augmented reality and virtual reality, and other new digital technologies for addressing the challenges of overtourism. Drawing on a systematic literature review of recent studies, the currently available technologies are listed, and their potential implications for the tourism industry and local communities are portrayed. It was found that while there is some evidence to suggest that the metaverse and its associated digital technologies such as the extended realities/XR (virtual reality/VR, augmented reality/AR, mixed reality/MR), can help mitigate overtourism, further research is necessary to investigate their effectiveness in reducing overtourism and their potential unintended consequences. This article makes an original contribution to overtourism research and adds to existing knowledge by providing a practical list of currently available technologies that could help DMOs and tourism professionals mitigate the negative effects of overtourism. The article concludes with suggestions for future research and practice in the field, highlighting the importance of continued exploration and innovation in this area.

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“…Despite problems of definition, sustainable development is usually viewed as "development that meets the need of the present without compromising the ability of future generations to meet their own needs" (Our Common Future, 1987). Our Common Future was one of the first publications to provide a definition of sustainable development, but recent publications (see for example Dhiraj and Kumar, 2021, which is concerned specifically with economic development) still reflect this focus on current needs not compromising the ability of future generation to be able to maintain their needs. Mason (2017) It is generally accepted that sustainable development/sustainability comprises three aspects: environmental, social and economic (Hall, 2019;Szromek et al, 2019).…”

Section: Sustainability and The Sustainable Development Goalsmentioning

confidence: 99%

Tourism destination quality and the UN Sustainable Development Goals: Tourism Agenda 2030

Mason

Augustyn

Seakhoa-King

2022

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Purpose This paper aims to explain how improving tourism destination quality could contribute to addressing the UN Sustainable Development Goals (SDGs) at tourism destinations. Design/methodology/approach This paper synthesizes literature on sustainability, the SDGs and tourism destination quality and considers sustainability from the destination quality frame of reference. The approach starts with a critical analysis of principles of sustainability, as embodied in the 17 SDGs in terms of whether they are primarily concerned with “quantity” or “quality.” This is followed by examining potential links between destination quality and the SDGs using results of a recent empirical research on tourism destination quality (TDQ study). Findings This paper reveals that most of the SDGs are largely focused on quantity, while relatively few are concerned primarily with quality. Several TDQ dimensions, specifically “authentic,” “safe,” “well kept,” “affordable,” “novel,” “varied,” “relaxing,” “uncrowded,” “hospitable” and “informative,” and in addition, the holistic perspective of destination quality indicated in the TDQ study, are revealed as having strong links with the SDGs largely because of their concern with quality. This paper therefore proposes a positive relationship between enhancing destination quality and addressing the SDGs at tourism destinations. Research limitations/implications This paper calls for future empirical research to test the theoretical links between destination quality and SDGs established in this paper. Practical implications The use of the proposed framework for managing tourism destination quality and sustainability can help destination managers in enhancing destination quality and the attainment of the SDGs. Originality/value To the best of the authors’ knowledge, this is the first paper that adapts the extant theory on sustainability (represented by the SDGs) by introducing a destination quality frame of reference. The links between tourism destination quality and the SDGs have not been previously investigated. This paper indicates strong relationships between destination quality and several SDGs and thus extends the existing theory on sustainability by introducing the quality improvement perspective.

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Overtourism: Causes, Impacts and Solution

Cited by 5 publications

References 13 publications

Rethinking overtourism in the post-COVID-19 period: Is demarketing a solution?

Rethinking overtourism in the post-COVID-19 period: Is demarketing a solution?

Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism?

Tourism destination quality and the UN Sustainable Development Goals: Tourism Agenda 2030

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