“…Building on existing initiatives, we hope this analysis will help offer a suite of possible solutions to those seeking to reduce iatrogenic harm and enhance health system sustainability. Beliefs: "More is better," "new is better," "early is better," "wants to know/screen"-even if currently healthy, imperative of possibility (we have to test because we can) 3- 17 -24 More healthy scepticism on the benefits of early diagnosis especially in populations less likely to benefit Faith in early diagnosis or detection and prevention is better than cure, fear of diagnosis missed or made too late 3- 27 -29 Address intolerance of uncertainty 22 Intolerance of uncertainty and error 8-28 -30 NA Medicalisation of life; fear of ageing, sickness, or death 9-22 - [25][26][27][28][29][30][31] Improve media reporting, journalist training, campaigns about overdiagnosis and overuse 2-28…”