Overseas Risks Leading to Business Failure in Foreign Markets: Study Case of HSBC in France

Abstract

This case reviews overseas risks in international businesses and most specifically the case of HSBC, the bank in France. We were able to conduct surveys online with over 250 participants in order to gain personal insight into their banking experience unrelated to HSBC. To push further, we studied online reviews of clients filing complaints on Trustpilot over their experience with HSBC in France. These reviews helped us gain specific information concerning the reasons behind HSBC's failures. The quantitative and qualitative analysis of this study contributes to aiding the bank industry to improve their services. It is also important to emphasize the effect of the pandemic on the banking sector forcing every business to invest in digital tools. Therefore, the future of HSBC stands in the hand of digital and technical developments.