Overcoming Trademark Bullying in Indonesia Is Linked to Brand Law and Geographical Indications
Asep Suryadi,
Sandey Tantra Paramitha,
Muhammad Gilang Ramadhan
Abstract:Objective: Accentuation of trademarks makes the business competition even tighter, both from large companies and newly established companies. Having a trademark makes consumers interested in buying the goods or services offered. Trademark bullying is defined as intimidation from large companies to small companies regarding their trademarks, which could result in the bankruptcy of the newly established company. So this research discusses the concept of bullying in Indonesia and how to overcome brand bullying in… Show more
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