2015
DOI: 10.11118/201563061891
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Overcoming the Uncertainty in the Du-Pont Graph of Profitability

Abstract: Financial analysis of a company requires a wealth of information. There is so much information available and so much of the analysis can be computerized, that the task of the analyst is to select the appropriate tools, gather the pertinent information, and interpret the information. Analysis is becoming more important following the recent scandals as investors and fi nancial managers are learning to become more sceptical of accounting information and look more closely at trends in data, comparisons with other … Show more

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