Overcome the Deficit Model by Applying the CAUSE Model to Climate Change Communication

Rowan, Katherine E.; Engblom, Allison; Hathaway, Julia; Lloyd, Rebecca; Vorster, Ian; Anderson, Erin Z.; Akerlof, Karen

doi:10.1002/9781118857205.ch16

Cited by 3 publications

(2 citation statements)

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“…With a potential for a change in attitudes, we believed we had a basis on which to develop a theory of change (Hestres, 2015) or map of strategic influence. In other words, a shift in perceptions or change in attitudes requires a realistic description of what steps or actions, if taken, can accomplish these changes (Rowan et al, 2021); what in the design of a campaign, would "move the needle" toward a campaign's objective.…”

Section: Design Of "Ready For "mentioning

confidence: 99%

Communication, theory of change, and clean energy

Cox

2024

Front. Commun.

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Some years ago, I stepped away from my faculty position at the University of North Carolina at Chapel Hill (UNC) to become more deeply engaged with the Sierra Club, one of the oldest environmental NGOs in the United States. Given my research, I knew insights into strategic communication in advocacy campaigns would likely be applicable, particularly, to the climate change efforts in which I was planning to participate. Climate change campaigns, like campaigns focused on other issues, usually involve multiple forms of communication—grassroots organizing, social media, demonstrations, media coverage, placards, canvassing, etc. Beyond these tactical uses, NGOs also may conceive a strategic rationale for a campaign itself as derived from core communication principles. As it turned out, I would have an opportunity to help to design one such campaign, a message driven initiative to accelerate the movement toward a greater commitment to use 100% clean, renewable energy in the United States.

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Section: Design Of "Ready For "mentioning

confidence: 99%

Communication, theory of change, and clean energy

Cox

2024

Front. Commun.

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“…Or as Ajzen et al (2011, p. 101) put it: 'A well-informed citizenry is the essential backbone of a free society, and few would dispute the value of more and better information.' Hence, communication is essential in informing people about climate change and possible measures to mitigate it in order for people to decide whether and what measures to introduce, one of them being environmental taxes (Rowan et al 2021).…”

Section: Introductionmentioning

confidence: 99%

Bridging the gap: the influence of information and education on acceptance of environmental taxes in Switzerland

Ruprecht

2023

Environ. Res. Commun.

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Mitigating climate change remains a challenge for politics since efficient instruments such as environmental taxes are widely unpopular, with one determinant of objection being a lack of knowledge. Trying to increase environmental tax acceptance, previous studies found positive, negative as well as no effects of information treatments about environmental taxes. Contributing to this inconclusive research, I apply MOSAiCH 2020 panel data from Switzerland, calculating the causal effect of receiving an environmental tax information treatment on willingness to pay them. While the information effect was inconsistent for the full sample, information significantly increases green tax acceptance of less educated people. This subgroup effect hence offers an explanation for previous inconsistencies by showing that information does not affect everyone equally. Especially for less educated people, receiving information about the functioning of environmental taxes might therefore prove crucial for policymakers to gain majority support of environmental taxes necessary for their implementation.

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