Overall Evaluations on Benefits of Influence When Disturbed by Rivals
Jianxiong Guo,
Yapu Zhang,
Weili Wu
Abstract:Influence maximization (IM) is a representative and classic problem that has been studied extensively before. The most important application derived from the IM problem is viral marketing. Take us as a promoter, we want to get benefits from the influence diffusion in a given social network, where each influenced (activated) user is associated with a benefit. However, there is often competing information initiated by our rivals diffusing in the same social network at the same time. Consider such a scenario, a u… Show more
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