Over-the-top (OTT) platforms: a review, synthesis and research directions
Prateek Khanna,
Reetika Sehgal,
Ashish Gupta
et al.
Abstract:PurposeIn this era of technological advancement, the capabilities of devices and telecommunications have changed the pattern of media consumption among consumers. This study examined the research landscape and advancements in OTT services.Design/methodology/approachThis study adopted a hybrid review consisting of bibliometric and thematic analyses to present advancements in the OTT platforms. A hybrid review integrates both systematic and narrative approaches by emphasizing a literature search strategy and the… Show more
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