“…When establishing a new set of values that attempt to combine different ethical standards, and while seeking integrity (Nortjé and Hoffmann 2019 ; Roets and Molapo 2019 ), in addition to the risk of ED (Tiffin 2018 , 2019 ), there are additional challenges and risks such as ethical shopping (i.e., trying to identify the best and most appropriate or comprehensive ethical guidelines, but at the risk of settling for “bargains” of lower quality), ethics-washing (i.e., giving the impression of research being more ethical than it really is), ethical shirking (i.e., lowering the commitments to ethical values while seeking the same returns), and ethics lobbying by conflicted ethics groups that might attempt to legitimize their sets of ethics through political or other means (Floridi 2019 ). Independent of the country or field of study, the ability to offer equitable social benefits, alongside strict ethical research and publishing norms embedded in scientific integrity, i.e., fortified research literacy (St. Fleur and Schwartz 2019 ), may reduce the possibility of ED and maximize mutual benefits such as local empowerment (Marwick et al 2020 ). There is still a long way to go.…”