Outsourcing Contracting Strategies from Supplier's Side: A Real Options Approach Based on Transaction Costs

Kutlu, Ahmet Can

doi:10.1016/j.sbspro.2012.09.1147

Cited by 2 publications

(1 citation statement)

References 33 publications

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“…If this search process succeeds and both buyers and sellers come into contact with each other, then an exchange opportunity may exist, although conveying this information also has costs associated with it. Kutlu (2012) pointed out that these are based on both the predicted transaction costs that are incurred before a contract is signed (e.g., costs related to searching, information collection, and negotiation) and the actual transaction costs after the contract has been signed (e.g., costs for monitoring and enforcing).…”

Section: Search Costsmentioning

confidence: 99%

A study on information disclosure, trust, reducing search cost, and online group-buying intention

Tseng

Lee

2016

JEIM

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Purpose More and more disputes have quickly emerged and accumulated, hence generating uncertainties and doubts among consumers regarding the online group-buying. In order to decrease such uncertainties, the purpose of this paper is to explore the relationships among information disclosure, trust, reducing search cost, and online group-buying intention, as well as proposing concrete suggestions for enhancing online group-buying intention. Design/methodology/approach In order to explore the relationships among information disclosure, trust, reducing search cost, and online group-buying intention, the questionnaire and statistical analytical techniques were used. Moreover, as this study was an early attempt to develop a model for information disclosure, trust, reducing search cost, and online group-buying intention, partial least square therefore was appropriately to analyze data. Findings The results showed that the level of information disclosure and trust on a group-buying website have positive influence on reducing search costs, while reducing search costs and trust have positive influences on online group-buying intention. Research limitations/implications This research applied a purposive sampling method and obtained a slightly inadequate number of respondents. Therefore, it is suggested that future research should apply a random sampling method to collect more responses and increase the generalizability of the findings. Practical implications By more actively disclosing information it is possible for group-buying websites to increase consumer trust and decrease search costs, thus enhancing their group-buying intentions. Originality/value There are few studies on the relationships among reducing search cost, trust, and group-buying intention from the perspective of information disclosure. This study thus applies a questionnaire survey method to explore the relationships among them. This study also offers concrete suggestions to enhance group-buying intentions, and provides marketing strategies that can be used by online group-buying websites to raise their sales.

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Section: Search Costsmentioning

confidence: 99%