Outreach impact study: the case of the Greater Midwest Region

Huber, Jeffrey T.; Kean, Emily; Fitzgerald, Philip D; Altman, Trina A; Young, Zach G; Dupin, Katherine M; Leskovec, Jacqueline; Holst, Ruth J. van

doi:10.3163/1536-5050.99.4.007

Cited by 6 publications

(4 citation statements)

References 5 publications

(1 reference statement)

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“…computers)” and “inadequate training facilities on the use of information resources” as the principal barriers preventing PCPs from accessing and using information from their practice settings. These findings are comparable with the findings of a content analysis of the impact of outreach programs sponsored by the US NLM (Huber et al , 2011), which showed that inadequate training facility and scheduling training sessions as barriers to information access in rural settings. The findings also endorse the barriers reported in previous studies such as non-availability of the internet (Turner et al , 2008; EbELL, 2009; Ogbomo, 2012), lack of equipment, poor telecommunications infrastructure (Marshall, 1992; Naeem and Bhatti, 2015; Naeem and Bhatti, 2016b), access to computers (Fama et al , 2005) and technical problems such as lack of hardware and software (Huber et al , 2011).…”

Section: Discussionsupporting

confidence: 84%

Information outreach interventions to promote the information access, use and exchange in the rural areas of Pakistan

Bhatti

Ahmad

2020

IDD

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Purpose This study is a part of the doctoral dissertation that proposes concrete measures to improve health-care information outreach program for rural health-care professionals in primary and secondary health care in Punjab, Pakistan. This study aims to report on the barriers to accessing and using online health-care information from rural settings of the Punjab province of Pakistan. Design/methodology/approach A cross-sectional survey was conducted in primary and secondary health-care settings in the Punjab province of Pakistan. The study’s population consisted of the rural primary care physicians (PCPs), who were geographically dispersed across 2,873 different remote health-care settings across Punjab. These practice settings included 2,455 basic health units, 293 rural health centers, 89 tehsil headquarter hospitals and 36 district headquarter hospitals. Findings Limited internet access, non-availability of required equipment and lack of training facilities were identified as the main barriers. PCPs’ gender, previous enrollment in post-graduation programs and type of health-care facility were significant factors in the perceived barriers related to both “non-availability of required equipment” and “inadequate training facilities on the use of information resources”. Practical implications The findings of the study hold some important practical implications for different stakeholders. This study identifies and addresses the barriers to accessing and using health-care information for PCPs in rural settings. The success of the health-care information outreach program in Punjab, Pakistan, should rely on the eradication of these barriers. Originality/value To the best of the authors’ knowledge, this is the first large-scale study in Pakistan that assesses the barriers and proposes ways to overcome these barriers to effectively access and use health-care information.

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Section: Discussionsupporting

confidence: 84%

Information outreach interventions to promote the information access, use and exchange in the rural areas of Pakistan

Bhatti

Ahmad

2020

IDD

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“…According to Huber et al (2011), time constraints or commitments, staffing, scheduling and absenteeism, inadequate space, and issues associated with technology were the barriers in conducting outreach activities.Lack of proper funding sources creates many barriers for these outreach activities. Nelson (2007) from University of Purdue has conducted a survey to identify libraries' outreach activities to improve reference services.…”

Section: Literature Reviewmentioning

confidence: 99%

Beyond the Walls: Outreach Initiatives in Library, University of Moratuwa

Kodikara

Seneviratne

Punchihewa

2014

Sri Lankan J Librarianship and Info Mgt

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Outreach librarianship-a concept which had a history of more than 40 years-has been diversely used in libraries all over the world as well as in Sri Lanka. Outreach Librarianship is aimed to reach out to traditional and non-traditional library users, extending beyond the walls of a physical library to serve underprivileged communities. Establishment of Outreach Services Division in Library, University of Moratuwa has fulfilled a longfelt need to serve the community living in the vicinity of University of Moratuwa. "Child Development Programme" at Sumudu Preschool located in the University premises and "Reading Camp" at Bodhiraja Vidyalaya, Katubedda, Moratuwa are two outreach initiatives that the staff of Library, University of Moratuwa are currently engaged in. This paper describes the accomplishment of these two outreach initiatives through management of physical and human resources without an outreach budget.

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“…Surprisingly, grant funding was not used by any of the respondents. Huber et al (2011) assessed the impact that funding from the National Network of Libraries of Medicine (NN/LM), Greater Midwest Region, had on member institutions' ability to conduct outreach on behalf of NN/LM. Their research found that while there were barriers of time constraints and staffing, the majority of project principal investigators found the outreach initiatives successful.…”

Section: Outreach Initiatives In Librariesmentioning

confidence: 99%

Outreach initiatives in academic libraries, 2009‐2011

Dennis

2012

Reference Services Review

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Purpose -With outreach responsibilities on the rise in academic libraries and budgets declining or remaining stagnant, finding outreach initiatives that support the university in creative ways are on the rise. This study seeks to compare outreach initiatives by academic librarians to a project conducted by the author. Design/methodology/approach -Academic librarians with responsibilities in outreach, marketing, and promotion were targeted in a survey sent to listervs in the Summer of 2011. A total of 21 academic librarians described successful outreach initiatives. A small response rate reflects the target audience. Findings -The survey revealed a wide range of outreach initiatives that compare funding: library, university, grant, and other. The author's project greatly exceeded the cost of all other initiatives. Research limitations/implications -The research identifies survey flaws and a small reach to the targeted audience. Suggestions for future research include a modified survey to the Association of Library Communications and Outreach Professionals. Practical implications -Technology advancements and budget restraints have put pressure on outreach librarians to provide successful programs with less funding. Many colleges and universities across the nation have inserted outreach into public services positions. Originality/value -The literature produces limited research about successful outreach initiatives over the past five years where economic duress has been nationwide. Outreach librarians will find inspiration in the collected outreach projects undertaken at 21 colleges and universities across America to create projects with limited funding.

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Outreach impact study: the case of the Greater Midwest Region

Cited by 6 publications

References 5 publications

Information outreach interventions to promote the information access, use and exchange in the rural areas of Pakistan

Information outreach interventions to promote the information access, use and exchange in the rural areas of Pakistan

Beyond the Walls: Outreach Initiatives in Library, University of Moratuwa

Outreach initiatives in academic libraries, 2009‐2011

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